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Posts Tagged ‘Matthew Hiltzik’

Matthew Hiltzik on How to Pitch Yourself at an Interview, and Other PR Trends

In part three of our interview with Hiltzik Strategies founder Matthew Hiltzik, we talk about agency vs. in house PR, Hiltzik’s biggest PR mentors, and how PR professionals should pitch themselves during interviews.

“Don’t look at your resume as very linear…it’s more about in terms of the type of skills and the type of experiences and the type of capabilities you have as a result, where then it’s almost secondary about where you did them, it’s more about what you did,” he said.

Part I: Hiltzik talks about representing some of the biggest names in media, including Katie Couric, Glenn Beck, Don Imus and Alec Baldwin.

Part II: Hiltzik discusses Toyota’s crisis communications strategy, media polarization and more

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

Media Beat: Matthew Hiltzik On Representing Some of the Biggest Names in Media

PRNewser sits down with Hiltzik Strategies founder Matthew Hiltzik for the latest interview in our mediabistro.com Media Beat series. Hiltzik has spent time working with the brothers Harvey and Bob Weinstein at Miramax. He also worked with Hillary Clinton‘s senate campaign in 2000, among other political work.

More recently, Hiltzik formed his own aforementioned agency, which handles some of the biggest names in media, including Katie Couric, Glenn Beck, Don Imus and Alec Baldwin.

We asked Hiltzik about representing a controversial, and popular client like Beck. “Glenn is someone I’ve known for a very long time, and I’m comfortable with my clients,” he said.

Part 2: Matthew Hiltzik Talks Toyota, Media Polarization
Part 3: Matthew Hiltzik on Representing Some of the Biggest Names in Media

Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.

PR Pros Sound Off on NBC Late Night Fiasco; Agency Continues To Pitch ‘Tonight Show’ Content

Several PR executives sounded off to the Times David Carr in a story today on the NBC late night fiasco. Only one – Matthew Hiltzik, who represents Katie Couric and Glenn Beck, among others – went on the record. Two others declined to go on the record because of business conflicts, something a prominent publicist also said to PRNewser yesterday.

Hiltzick declined to comment on NBC’s side of the equation, but did say Leno and O’Brien “deserve credit for being professional, addressing the issue head on, and maintaining their sense of humor on-air, while dealing with what everyone knows is happening backstage.” One publicist who declined to be named said everyone may be making much ado about nothing. “NBC is just one big hit away from all of these jokes being forgotten,” they said.

Regardless, digital agency New Media Strategies, who works with NBC, is still pitching “Tonight Show” content to the media. From a pitch sent to mediabistro.com today, highlighting NBC programming:

Tonight Show: Conan shared more opinions on the NBC reshuffling on his show last night. In two very funny clips, world leaders weigh in with their opinions and writer Deon Cole returns with his hilarious take on the situation, too. Then, Conan’s first guest Tom Brokaw took some time out to recall what he remembers about Conan in his early years at NBC.

PRNewser is keeping tabs to see if any additional announcements are made today.

Glenn Beck Publicist Matthew Hiltzik: ‘My Job Is To Look Out For His Personal Business Interests’

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How much credit can Glenn Beck‘s publicist Matthew Hiltzik take for Beck’s rise to stardom? According to a story by the Washington Post‘s Jason Horowitz, a lot. Horowitz published a profile today on Hiltzik, the longtime democratic strategist and former Hillary Clinton campaign employee, and how some former allies find his alliance with Beck “shocking.”

There are a bunch of money quotes in the story, including this one:

“I love Matt,” said Ken Sunshine, a Democratic activist and public relations powerbroker whom Hiltzik regards as a mentor. “I value our friendship, but I wouldn’t be caught dead representing Glenn Beck.”

It is worth noting, as Horowitz’s story does, that Hiltzik has clients on all sides of the spectrum, including Katie Couric, Alec Baldwin, Annie Leibovitz and Don Imus. We spoke to Hiltzik last a few weeks ago when Couric interviewed Beck for the debut of her web show. He acknowledged he was still working with Beck, but like most adept PR pros, wouldn’t comment on strategy or even if he set up the interview.

“My job is to look out for his personal business interests and try to weave them in well with his partners…We give strategic counsel, which includes managing the profile of the business,” Hitzik told the Post in regards to his work with Beck.

How Did Katie Couric Book Glenn Beck on Her Web Show? Hint: They Have the Same Publicist

For the debut guest on her new CBSNews.com show, @katiecouric, the CBS Evening News anchor interviewed Fox News host Glenn Beck. Certainly Beck has had his fair share of media attention of late and could provide some buzz to the new show. Beck delivered with the following quote: “I think John McCain would have been worse for the country than Barack Obama.” Thank you, Mr. Beck.

However, there is another connection between the two: they have the same publicist. Matthew Hiltzik of Hiltzik Strategies confirmed to PRNewser that he does represent both Couric and Beck, but declined to comment on whether he had set up the interview.

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