Facebook CEO Mark Zuckerberg made perhaps his most public of statements today regarding recent concerns about the social network’s privacy settings: an op-ed in the Washington Post.

In the op-ed, Zuckerberg said the company “missed the mark,” regarding privacy controls, while adding, “We have heard the feedback. There needs to be a simpler way to control your information. In the coming weeks, we will add privacy controls that are much simpler to use.”

We asked several PR executives what they thought of the op-ed.

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First on PRNewser: Matthew Caldecutt has joined DKC, formerly Dan Klores Communications as Account Supervisor. He was previously an Account Director with Trylon SMR.

“I’m looking forward to the new opportunities that are available to me here,” Caldecutt told PRNewser today.

He is handling mostly tech clients, including the Yahoo B2B account DKC won this past January.

UPDATE: DKC managing director/chief of staff Matthew Traub writes in: “Matt’s strong expertise in technology, advertising and social media make him the perfect fit for DKC. He’s a great asset to the Yahoo! team.”

Crisis and reputation PR experts believe the Tiger Woods presser was ineffective this morning, if you could call it a press conference. Only the three wire services were able to be on-site. As we mentioned this morning, the Golf Writers of America voted unanimously to boycott Woods’ statement reading unless it is opened to all accredited media.

The star golfer was stiff, over rehearsed, though he did finally frame the conversation–three months too late. Though anyone could have predicted he’d avoid the details of the actual incident that occurred on Thanksgiving night, no answers were given except a staunchly worded defense of his wife Elin Nordegren on domestic violence questions. He did apologize for his marital transgressions: “For all that I have done, I am so sorry,” Woods said. “I have a lot to atone for.”

The mention of his Buddhist faith was a surprise, likely aimed back at the Brit Hume controversy from last month.

Fox News and ABC News Now had savvy self-promoters Peter Shankman and Ronn Torossian on hand respectively for commentary (screenshots and clips as they become available).

Here’s what our sources, and a handful of industry Tweeters think:

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First on PRNewser: PRNewser has learned that DKC has won the Yahoo B2B PR account. A source within Yahoo confirmed the news.

Yahoo SVP of global communications Eric Brown told PRNewser in December that he expected the decision to come “early next year.”

The B2B account is the third PR account to be awarded by Yahoo in the last two months. A combined team from Porter Novelli and Voce Communications won the seven-figure consumer PR account in mid-December. The B2B account is also in the seven figure range annually.

Evolve24 won the metrics and measurement account around the same time.

Outcast Communications handles product PR for Yahoo, a piece of the company’s PR business that was never put up for review. Outcast pitched the consumer business, along with Hill & Knowlton and Weber Shandwick.

DKC beat out DiGennaro Communications, Hill & Knowlton and Ogilvy PR, PRNewser has learned.

In related news, Yahoo reported a profit of $153 million in its Q4 earnings released yesterday, an improvement from a loss of $303 million the previous year.

UPDATE: In a statement, Yahoo SVP of global communications Eric Brown told PRNewser, “DKC demonstrated a thorough understanding of Yahoo!s business and have experience in virtually all of the industries in which we operate. Furthermore, they work with a wide range of advertisers and agencies, publishers, technology companies and media titans, and have a proven track record of driving results. The team they’ve assembled for Yahoo! is a strong and seasoned group of professionals that are the ideal combination of storytellers and writers, strategists and tacticians.”

MORE: Matthew Traub, Managing Director at DKC will lead the account. “Yahoo is one of the most important brands in media, tech and advertising and we’re proud to be working with them,” he told PRNewser in a phone interview.