That’s what Maureen O’Connor of New York magazine’s fashion blog The Cut claimed this morning.
The idea is that celebrities in crisis mode are turning to Instagram, rather than more traditional press outlets, to let the public know that they’re ON IT and they GET IT. No biggie.
O’Connor’s key example is Beyoncé, who first responded to the we’re-already-sick-of-this Jay Z elevator story not by issuing a press release or scheduling an interview but simply posting a bunch of pics of herself with both her husband and her sister, Solange.
She even posted an image of herself with Rihanna, the subject of various rumors regarding the reason for the fight.