The establishment of an artistic director is a reflection of our commitment to preserve and champion all that exists ‘Only at Condé Nast.’ In today’s business environment, it is critical to promote and foster our established creative authority. This is the ideal time to leverage Anna’s extraordinary vision and leadership to amplify and elevate the profile of Condé Nast U.S. both domestically and abroad. Anna is an icon in the worlds of fashion, business and the arts, she has the foresight and wisdom to influence the major trends of our society and is respected globally as an accomplished businesswoman.

So she’s going to use her famous name and face to promote the brand and its products via the power of association? Sounds a lot like a celebrity spokesperson to us. Apologies to Beyoncé, Justin Timberlake, Will.I.Am., Alicia Keys, etc.: this whole “big-name creative director” trend may be much simpler than we thought.

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Now we’ve learned of another big-name departure–and the arrival of some new blood.

Shannon Eis, who led internal and executive communications at Condé , left last week for a new role as senior vice president of corporate communications at top PR firm MMW. Eis previously worked as senior vice president at Kaplow Communications (and yes, she will continue making regular appearances on The Late Show With David Letterman as a parenting expert).

This week brings news that Patricia Röckenwagner has been named Condé Nast’s senior vice president of communications. Industry vet Röckenwagner previously served as senior VP of marketing and communications for McGraw-Hill Companies and corporate comms director at Paramount Pictures.

It would appear that Condé Nast is reshaping its communications team as part of a larger strategic shift. Expect more announcements to foll0w.

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Women’s Wear Daily goes so far as to call her “Condé Nast’s most powerful gatekeeper”; she spent more than two decades at the company performing PR duties for such names as David Remnick and Tina Brown and mentoring much of the industry’s younger talent. Before joining Condé Nast she worked at ABC News alongside Barbara Walters and others.

Brown says “She’s more than a publicist. She’s a consiglieri. No one can see all the angles like her”. Tough to find greater words of praise for anyone in the business.

Earlier this week an internal email revealed that Perl would be leaving as a result of Condé Nast’s decision to hire the Rubenstein agency for all media relations concerns. This move comes about because the company looks to further establish itself in “the scripted TV and feature films arenas”. Robert Green, executive producer of Huffington Post Live, will be the company’s new senior vice president.

No word on next steps for Perl, who has “no intention of retiring.”

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WWD reports

According to the story, the move is an effort to allow “each publication to manage its own business.”

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