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Posts Tagged ‘Maxim’

Will There Be a Pinterest for Men?

PinterestThe rise of Pinterest was one 2012’s biggest ongoing PR/marketing stories. We recently discussed the social media upstart’s role in the re-branding of print lifestyle magazines and wondered why so many marketers remain skeptical. Last month, Pinterest finally launched business pages, leading to lots of blog posts with headlines like “Is Your Brand on Pinterest? Why Not?”

OK, so everybody needs to look into Pinterest as a marketing tool. One big challenge, though: despite the fact that the company’s founder is a man, its community remains overwhelmingly female—most recent estimates put the ratio at 2:1 or higher, and as of this February a whopping 97 percent of the site’s Facebook fans were women. For some brands this demographic bias works quite well; for others it renders Pinterest all but useless.

To ask the inevitable question: Why don’t we have a “Pinterest for men?”

Well, it’s not for lack of trying—as of today, we’re still getting email pitches from sites positioning themselves as the pinboard of choice for those of the masculine persuasion. Here are a few, along with their taglines:

We see a pattern developing here…

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Revolving Door: UsMagazine.com, ‘Maxim,’ ‘Redbook,’ and More

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter:

Ariana Finlayson has been named assistant editor at  UsMagazine.com. She had been associate editor at RealBeauty.com. (mb)

Seth Porges has been named senior editor at Maxim. He had been associate editor at Popular Mechanics. (mb)

Andrea Parquet-Taylor has been named news director at WNCN in Raleigh. She had been news director at WRAL in Raleigh. (TVSpy)

Victoria Kirby has been named beauty editor at Redbook. She had been editorial director at Makeup.com. (FBNY)

Pamela Colloff has been named executive editor at Texas Monthly. She had been senior editor there. (mb)