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Posts Tagged ‘M&C Saatchi PR’

Roll Call: Ruder Finn, Rubenstein PR, APCO Worldwide, and More

Ruder Finn announced the hiring of two new executives in its Corporate practice. Christine Dusek returns to RF after seven years away; she brings more than 15 years of most recently held the position of corporate reputation/crisis management experience to her new role as EVP. Dusek most recently managed global communications for healthcare information/consulting company IMS Health. As EVP, she will drive global comms operations as well as developing existing talent and targeting new business opportunities.

Jon Vidar assumed the SVP position at Ruder Finn this summer. His work will span both the firm’s Corporate practice and its in-house digital agency RFI Studios, and he will also support the cause-based unit Ruder Finn Effect. Vidar founded his own agency, Uncharted Digital, in 2012 and remains its CEO; he also started the non-profit Tiziano Project, which serves “underrepresented communities across the Middle East, the U.S., Europe and Asia.”

New York’s Rubenstein Public Relations hired Donna Fontana as new managing director. In her most recent position, Fontana served as MD/VP of fellow New York firm K2 Public Relations; prior to assuming that role, she held the VP of PR position at Weight Watchers.

Fontana also spent more than five years with the Ketchum organization, rising to the rank of SVP and Group Manager of the firm’s brand practice. In her new role, she will work directly with President Richard Rubenstein to identify new business opportunities and oversee client service practices.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

The Sochi 2014 Winter Olympics Are Coming…to Your Hometown

If you thought that late October was too early to be snow skiing in Times Square, you’d be right…but it happened anyway, thanks to the United States Olympic Committee (PR AOR M&C Saatchi), Liberty MutualThe Today Show and a bunch of superhuman athletes. Get ready for the guitars:

Pretty impressive setup complete with artificial snow, acrobatics and Matt Lauer learning to ski on wheels:

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Spin the Agencies of Record

Doesn't sound like jazz to me.“One chord is fine. Two chords are pushing it. Three chords and you’re into jazz.” – Lou Reed

Workhouse Public Relations has been chosen as the PR/marketing AOR for Genesis Publications, a publisher of limited-edition books. Its first project will be to promote the launch of Transformer, a book/record package documenting the period from 1972 to 1980 that began with the titular album and helped establish Lou Reed’s solo career via “Satellite of Love” and his biggest hit, “Walk on the Wild Side”. (If you’re too young to know that tune, just click right here. You’re welcome.)

Most rock freaks probably remember this as the time when the Warhol groupie flirted with cross-dressing under the heavy influence of David Bowie, who was still stuck in his glam phase; we’re amazed that Reed remembers anything at all.

Longtime photographer Mick Rock also participated in the book/record project, as did designer John Varvatos due to his obvious infatuation with Reed’s gender-bending style. The launch happened on October 3rd at Varvataos’ Bowery Boutique, which was previously known as CBGC or “the most disgusting rock club in all of New York City.”

Tech innovation company GlassesOff  has chosen M&C Saatchi PR as its AOR in preparing for a fourth quarter product launch.

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Spin the Agencies of Record

Olympic-Sized Deal:

M&C Saatchi PR has been named the first-ever agency of record for the United States Olympic Committee.

The firm’s team, led by Sandra Carreon-John, SVP, will manage several major events leading up to the 2014 Olympic Winter Games in Sochi including the 2014 media summit and the 100 days out celebration. M&C Saatchi PR will lead a campaign that highlights the organization’s vast fundraising efforts with a focus on increasing awareness and understanding of the importance of funding to a successful Team USA (which receives no money from the federal government).

Because unfiltered expressions of virgin new potatoes are hot right now:

Karlsson’s Vodka, the world’s only producer of spirits made from single-distilled and unfiltered expressions of virgin new potatoes, selected multi-service communications agency Waggener Edstrom Worldwide (WE) to promote the Swedish company’s vodka to the North American beverage industry. Karlsson’s Vodka selected WE for its ability to leverage social, digital marketing, creative and communications talent to deliver an integrated campaign for master blender Börje Karlsson’s creations.

“The addition of Karlsson’s Vodka to our client roster is further evidence that companies are looking for a holistic approach to their marketing efforts,” said Annemiek Hamelinck, senior vice president, Brand Strategy & Marketing at WE. “While media relations remain our stock in trade at WE, we have successfully integrated disciplines that lend themselves well to successful campaigns for clients like Karlsson’s.”

And the AOR Golden Globe goes to:

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Spin the Agencies of Record

Building on its recent success with several technology clients, M&C Saatchi PR has acquired three new accounts in the areas of social gaming and technology:

  • Flow, a performance fitness app backed by professional athletes including Gabriel Landeskog of the Colorado Avalanche and Victor Hedman of the Tampa Bay Lightning.
  • The new casual gaming tournament platform gogamingo. The start-up launched this month in New York City, and it’s shaking up the casual gaming market by allowing players of mobile games to compete in tournaments for real world prizes.
  • Sumeria, a national network that connects young professionals to social engagement opportunities with events and activities year-round nationwide.

The Morris + King Company (MKC) announced that it has been retained by Jacks & Jokers—a contemporary apparel company inspired by the iconic imagery and art of the United States Playing Card Company (USPC). As agency-of-record, MKC will develop and execute a comprehensive PR campaign heightening awareness of a brand known for its “bold, effortless cool.”

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Roll Call: Edelman, M&C Saatchi PR, and More

Edelman has announced that Adam Hirsch will join Edelman Digital as senior vice president of Emerging Media and Technology, effective August 6th. In the newly created position, Hirsch will help operationalize new partnership opportunities, platforms and technologies on behalf of Edelman Digital’s clients throughout the world. He will report to Kevin King, global practice chair, Digital. (Release)

Supporting the agency’s growth in New York, M&C Saatchi PR announces the addition of Beth Garcia to the team. Garcia joins as Vice President and will direct several of the agency’s key accounts while generating new business opportunities and managing office operations.  She joins M&C Saatchi from Goodman Media, where she spent seven years working on a variety of accounts in the areas of media, entertainment and healthcare, and on campaigns such as the redesign of The Wall Street Journal and the launch of “Harry Potter and The Half-Blood Prince”. (Release)

Dereck Andrade has been named vice president of sales and marketing communications at WeHo. He had been business editor at Pasadena Star-News. (FishbowlLA)

Mike Harris has been named president at DDB West. He had been director of strategy at TBWA\Chiat\Day San Francisco. (AgencySpy)

Cute Dogs!

It was recently brought to our attention that M&C Saatchi PR has dogs that regularly spend the day at the office. We would get absolutely no work done if we worked at this firm.

This is Lucy sleeping on a desk. Click through for more pictures because, yeah, the cuteness!

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Spin the Agencies of Record

The 2011 Subaru Forester

Subaru of America has chosen MWW Group as its AOR. MWW consumer marketing teams in New York and Los Angeles will lead the account, with help from Dialogue Digital, the firm’s social media and digital team. Subaru won an Edmunds.com marketing award earlier this year with Carmichael Lynch and spoke with us in June about the importance of PR to its business.

Trilliant, a company specializing in utilities and energy efficiency, has chosen Edelman as its global AOR. Clean energy teams in Atlanta and Silicon Valley will be leading the account.

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