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Posts Tagged ‘McDonald’s’

14 PR and Social Media Winners from Super Bowl XLVIII

superbowl2That was a boring Super Bowl in every way. Not only was the game itself a blowout, but most of the ads were lackluster and no brand recreated Oreo’s breakout success on social.

Still, a few companies and personalities did manage some clever nuggets, which we will now review.

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Um, McDonald’s? Happy Meals Aren’t Supposed to be This Happy?!

There are no words. So, we’ll let Newser offer them for us. And McDonald’s, you just lost a rental clown.

The 5 Most Socially Engaged Restaurant Brands

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Today we stumbled across the Restaurant Social Media Index, a three-year-old research tool measuring the performance of various restaurant brands on social media.

We were first drawn to this list of names with the greatest audience engagement levels; we found it particularly relevant considering the fact that most of its entries are fast food chains and salty, fatty fare is always popular on Super Bowl weekend.

So we figured we’d explore the top five on the list of 25 and find some examples of this all-important “engagement.”

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THIS JUST IN: McDonald’s Is America’s Most Hated Company

THIS JUST IN 2Global corporations. National chains. Even the off-shoot regional company.

They each have opportunities to hire tools, treat employees like peons and run their organizations like a sweat shop. It’s tough competition out there, but thanks to a report from 24/7 Wall Street, there’s a new King of the Mountain.

[Timpani Drum Please]

Ladies and gentlemen of crisis communications specialties everywhere: May we present McDonald’s as America’s Most Hated Company! 

Surprised? Of course not, if you read this forum for any amount of time. The franchising, fast-food juggernaut has a super-sized order #PRFail in its 2013 archives…

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THIS JUST IN: McDonald’s to Purchase Sustainable Beef in 2016. Wait, What?

THIS JUST IN 2Typically, a story about ecofriendly, locavore, foodie shenanigans would be a nice #PRWin for any brand. However, when something like that comes from the Golden Arches of McDonald’s, that pungent fishy smell ain’t the filet under the hot lamp, kids.

Just in case you thought a solar flares shot across the sky and scorched your retina, you did read that headline correctly. According to CNBC, McDonald’s believes everyone will ignore that Mr. Ed, Trigger and Heigh-Ho Silver make up the Quarter Pounder, McNuggets and Big Mac and begin buying sustainable beef in 2016.

Because it’s all about paying it forward, ‘Merica?!

Yeah, right…

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McDonald’s Shuts Down ‘McResources’ Site Advising Employees to Avoid Fast Food

mcdonalds-Quarter-Pounder-with-Cheese-Extra-Value-MealsMany companies’ human resources departments provide healthy lifestyle advice to their employees; suggestions like quitting smoking, getting regular exercise, and avoiding unhealthy foods are commonplace. But when your company sells fast food, warning your employees away from it, though probably responsible, makes for an undeniable conflict of interest and a bit of a PR kerfuffle.

Last week, CNBC reported that on the McDonald’s McResources Line website, the company had posted an illustration of two meals. The first, which reportedly pictured a double cheeseburger, a soft drink and fries (sound familiar??), was labeled “Unhealthy choice.” The second meal featured a submarine sandwich, salad and a glass of water and was labeled “Healthier choice.”

The accompanying text read:

“Although not impossible it is more of a challenge to eat healthy when going to a fast food place. In general, avoiding items that are deep fried are your best bet.”

So, basically, the unspoken message being sent by McDonald’s to its own employees seemed to be: “If you value your health, don’t eat here — eat at Subway!” Read more

Obama Administration Hires Top McDonald’s Flack to Turn the Public Against McDonald’s

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“Sit down and tell me what you really think about the minimum wage…”

Here’s a “Sounds Boring, Actually Quite Interesting” news nugget: the Obama administration has hired a former McDonald’s flack to fill a senior PR role in the Labor Department.

Why is this story worth a closer look?

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McDonald’s Tells Its Employees How to Live in Poverty

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Not even an ‘independent research institute‘ can save McDonald’s from this doozy.

At first glance McResources seems like a great project designed to provide employees with information on health services and child/elder care, among other things. But some of the “recommendations” uncovered this week just look bad. Very bad.

  • Take two vacations a year to reduce the risk of heart attack (on minimum wage?)
  • Sing to reduce job stress
  • Chew gum to reduce your cortisol levels (what?)
  • Sell your stuff on eBay or Craigslist to overcome holiday debt

Click through for the site’s greatest hits:

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McRib ‘Reveal’ Less Scandalous Than Expected

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Whatever your thoughts on industrial meat products, you have to agree that the McRib has been a big, fatty win for McDonald’s. When your product inspires a memorable plot line in a Simpsons episode, you can officially call it a success (and yes, this was well before the show turned into Family Guy 2.0 so it still counts).

Today Gothamist raided Reddit for this picture of a raw, frozen McRib shipment arriving in Canada from…wherever the magical porkers whose ribs look like this live.

Just kidding, everyone knows there are no ribs present in a McRib. But we have to say that this image isn’t as scandalous as we imagined it would be. We don’t think McD’s will have to go on damage control, and we wonder whether they should even issue a response. If they do, here’s our suggestion:

“What the hell did you expect a slab of ground pork parts pressed into the shape of a ribcage to look like?”

On the other hand, if you’ve never actually watched your sausage being made, we’ll just say “ignorance is bliss.”

McDonald’s Squeezes Out Heinz Because They’re not Down with the King

mcd heinzIn media headlines, you can hear the echoes of “The Fast Food Wars” banging down the fries-encrusted, grease-stained hallways of restaurants everywhere. As PR professionals, we think a claim like that is fluff, as if the conflict will keep us watching or reading for another few minutes.

And then when we see a story like this from Reuters, perhaps copywriters are onto something. In summary, for 40 years, the Clown has provided Heinz ketchup to its millions served. Recently, Heinz has hired a new CEO for a reinvigorated era in its history. Unfortunately for them, that new CEO is Bernardo Hees…former grand poobah of Burger King. 

And so, McDonald’s is ending that relationship with Heinz. Let the wars continue:

“We value the relationship we’ve maintained with Heinz for more than 40 years. As a result of recent management changes at Heinz, we have decided to transition our business to other suppliers over time. We have spoken to Heinz and plan to work together to ensure a smooth and orderly transition of the McDonald’s restaurant business, and are confident that there will be no impact to our business, our customers and our great tasting food at McDonald’s.”

Imagine you are working PR for Heinz. Your company hires a great guy with blazing executive past, but he’s got that secret — he led the dreaded enemy of your largest vendor for years. Someone care to throw up a red flag there? In the world of cutthroat capitalism, surely this idea had to be hurled against a whiteboard.

However, like a monkey with his poo, that idea was just stinky to the people making big bucks. And no, that’s not egg on Heinz’s face. Just putting that out there.

MEMO to Hunts and Del Monte: Your move.

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