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Posts Tagged ‘McGarryBowen’

Sound Insights on Storytelling and Branding at Communications Week

Telling brand stories may seem simple, but far more goes on behind the scenes than many realize. Creating “aha” moments, integrating messages across platforms and navigating multiple agencies can often seem daunting. Just when you think all is clear, newer tools like Whisper and SoundCloud make both literal and figurative noise.

The complex art of storytelling was the topic at a Communications Week panel Thursday night in New York.

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L to R  – Moderator Patrick Coffee (Senior Editor, Mediabistro), Brendan Murphy (Senior Partner, Design, Lippincott), Tiffany Guarnaccia (Founder, Kite Hill PR), Shoshana Winter (Executive Planning Director, Digital Integration, mcgarrybowen), Pam Workman (CEO, Workman Group Communications), Tyler Gray (Editorial Director, Creative Newsroom, Edelman)Andrew Fingerman (Media Director, MRY)

The event was hosted by Workman Group, creative comms industry group ADC was the venue partner, and the entire undertaking was organized by Communications Week.

PRNewser’s very own editor Patrick Coffee moderated, and panelists represented a mix of PR, digital and brand marketing agencies:

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Roll Call: Finch, McGarryBowen and Venables Bell & Partners

The Philadelphia-based branding company Finch has hired John Ferreira as vice president of brand strategy and Mallory Oliver as director of marketing. As VP of Brand Strategy, John actively leads brand strategy engagements for Finch Brands. Prior to joining Finch, he spent 11 years at Campbell Soup Company in leadership roles spanning Brand Management, Consumer & Customer Insights and New Product Commercialization. John led brands such as Campbell’s Chunky Soup, Prego Italian Sauce and Swanson Broth to new heights of consumer engagement and financial performance. Finch’s website says that Mallory Oliver, armed with a passion and curiosity for all things branding, advertising, and new technology, constantly exceeds the expectations of current and prospective clients while driving the awareness and visibility of Finch Brands. With an extensive background in hands-on account management and developing unique marketing plans, Mallory is constantly on the hunt for new ideas, new channels, and new ways that brands can get their message to those who matter most. (Finch)

McGarryBowen, a Dentsu Aegis Network agency, announced that Rick Hirst will be joining as CEO of the company’s London office next month. In his new role, Hirst will partner with mcgarrybowen London’s leadership team to grow existing client relationships and further fuel new business. A former Campaign “Face to Watch,” Hirst joins from The Engine Group, one of the UK’s largest and independent communications companies. There, Rick serves as a Client Managing Director leading a cross media team on the agency’s BMW account. Concurrently, Mr. Hirst is also a Managing Partner at WCRS, the advertising agency owned by The Engine Group, where he leads a number of accounts, including Warburtons, Global Radio, and Safestore. (Release)

Venables Bell & Partners has hired veteran planner Michael Davidson as its new head of strategy. Davidson joins Venables after six years at Omnicom’s Goodby Silverstein & Partners, where he worked on accounts like Sprint and Xfinity. In his new role, Davidson will oversee day-to-day management of 21 staffers in the agency’s strategy department. That role was previously handled by Lucy Farey-Jones, a partner at the agency to whom Davidson will report. (AdWeek)

Spin the Agencies of Record

TobleroneAfter a review, McGarryBowen‘s London office acquired the global advertising account for Toblerone, the renowned candy brand. WPP’s Ogilvy managed the account previously, and—even thought it will no longer handle the Toblerone account—it will continue to work for a new company, Mondelez, established by the division of Kraft Foods into two separate entities.

Jill Kelley, the Florida woman catapulted into fame upon being identified as the person who triggered an FBI investigation that exposed CIA Director General David Petraeus‘ extramarital affair, has hired the crisis firm Smith & Co., based in Washington, DC. Though Smith & Co. refused to comment, both USA Today and Fox News reported that Ms. Kelley and her husband, Scott, hired Smith & Co.’s founder, PR maven Judy Smith, and attorney Abbe Lowell.

WISE PR, based in New York City, has added several new clients to its roster: Control Group, an NYC-based innovation strategy firm; Spruce Media, the leading provider of enterprise-class marketing solutions for Facebook Ads; Yieldex, the leading provider of inventory and revenue management solutions for digital publishers; Dynamix, a provider of dynamic creative engagement, optimization and personalization technology, and Spindle Labs Inc., a developer of new search technology to help people discover social content.