If we were advising major brands on new promo campaigns, we would generally discourage them from jumping on six-month-old web memes to hype their newest product rollouts. But what if that meme were “McKayla Maroney is not impressed” and the brand were the Dr. Pepper Snapple Group?
Yeah, we’d probably still tell them to stay away. We figured that, once the President himself gets in on a joke, the public will never see it as clever, hip or edgy again. But the soda giant has decided to revive the summer’s biggest social micro-media trend in order to get the public excited about a truly impressive new product…a ten-calorie soda! (You can hold your applause for now.)