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Posts Tagged ‘MDP Publicity’

Spin the Agencies of Record: Evian Chooses Syndicate Media Group, and More

Evian has chosen Syndicate Media Group as its U.S. AOR handling public relations and social media work. According to the press release, the RFP included three other firms who were asked how they would have operated given a set of real Evian initiatives. Or, they were asked to propose new campaigns. Syndicate chose the latter. The firm will be working with the other Evian agencies – MKG, MPG/Mediacontacts, and Euro RSCG — and work will begin in the fourth quarter.

The Girl Scouts have chosen Edelman to lead its centennial PR efforts in 2012. The firm’s work will include media relations, consumer engagement, social media and issues management surrounding topics of importance to girls. The online initiatives will have a shelf life through 2013. CRT/tanaka will continue as AOR for the Girl Scouts providing crisis counsel and helping with centennial efforts.

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Public Relations

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Spin the Agencies of Record

Smithfield Foods, a pork processor and products company, has chosen GolinHarris to handle the internal comms program for the company’s 75th anniversary celebration. The firm will organize a gala event to be held in May, create a bilingual internal communications program for the company’s 12,000 employees, manage a college scholarship fund, and preview Paula Deen‘s new book Whole Hog Cooking. Golin EVP Laura Layton and the Atlanta office will lead the program.

We Care Home Health Services has selected Apex Public Relations as its AOR. The Toronto-based firm will handle media relations and internal comms for the company, focusing on the importance of home care planning and managing chronic conditions. [via Marketer]

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Spin the Agencies of Record

In this edition of Spin the Agencies of Record, there are  new healthcare offerings, a little adventure, and a company that helped rescue the Chilean miners.

Schramm Inc, a company that manufactures mobile hydraulic drilling rigs, has retained DeFazio Communications. Schramm’s rigs aided in the rescue last month of the 33 trapped Chilean miners.

Morris + King Company has added two clients from the health care space to its roster: the Visiting Nurse Service of New York and the University of California, San Francisco, which is promoting therapies to help cancer patients.

MDP Publicity has added a little excitement to its client roster with the addition of iExplore, a website for adventure travel, and Adventure Center, which provides adventure travel for small groups.

NRG Laser has retained Attention, a high tech health care firm, to raise awareness about the company’s low laser light therapy.