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Posts Tagged ‘Media Beat’

Katie Couric Scores Manti Te’o Interview (They Share a Publicist, BTW)

Katie Couric Manti Te'o InterviewSo Manti Te’o, who most Americans believe to be a big old liar, visited Katie Couric‘s office for his first official post-scandal interview, set to air tomorrow. While we’re interested in the fact that he admitted to “briefly” lying about the fake dead girlfriend hoax for six weeks after learning that he’d been duped (yeah right), we’d like to examine the “Inside PR” aspects of the story.

We love Katie and all, but no one would call her a sports journalist–and we don’t feel like the scandal is quite big enough to justify a trip to Oprah-land (though the Te’o family apparently considered Oprah and Dr. Phil before settling for Couric). So how did she score this top interview? Well, the fact that the two parties share a publicist certainly didn’t hurt. That’s right–Matthew Hiltzik of Hiltzik Strategies (MediaBeat interview after the jump) now performs crisis comms/damage control duties for both Couric and Te’o, so it shouldn’t come as a surprise that Te’o chose Couric over both Oprah and ESPN.

Is this standard operating procedure? Or does it raise even more questions about the players involved in this sordid tale?

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BuzzFeed’s Jonah Peretti: ‘Our Reporters Are Doing the Kind of Work Reporters Love to Do’

In the first part of our three-part “Media Beat” interview with Jonah Peretti, the BuzzFeed founder discusses how his company is becoming a full-scale news organization following a flurry of recent hires and breaks down how social media drives news online.

“We have reporters who have beats and sources, and can do original work,” Peretti says, “the kind of work that reporters love to do, where they dig in on a story. They’re not just aggregating, they’re not summarizing what’s happening elsewhere, they’re creating something new and original.”

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Thrillist’s Lerer Gives Us the Scoop on Thrillist Rewards

Thrillist launched five years ago and continues to grow. The daily e-newsletter for men introduced a redesigned website this week. And earlier this year, Thrillist acquired JackThreads. Thrillist Rewards, which will focus on creating experiences, is “launching quietly,” co-founder Ben Lerer tells us in today’s Media Beat interview.

Even with all of the new offerings, Thrillist will keep hosting events and providing the other daily news and suggestions it always has.

Thrillist will “continue to be a resource where guys know they can get a trusted take on cool things to do,” Lerer says.

Part 1: Thrillist’s Ben Lerer: ‘Guys Like All the Things You Assume… But Hope They Won’t’

Part 3: Tomorrow, Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.

Thrillist’s Ben Lerer: Guys Like ‘All the Things You Assume…But Hope They Won’t’

Thrillist was started by two guys – recent college grads – who felt there wasn’t a resource for cool gadgets, restaurants, and other lifestyle topics that resonated with them.

“We were reading a bunch of city guides that weren’t speaking our language,” Ben Lerer, co-founder of Thrillist told us in part one of our Media Beat interview.

Now this daily newsletter for men has celebrated its fifth anniversary, has 18 editions spanning the U.S. and London, and just launched a redesigned website.

Thrillist also offers social media, video, and apps, all with the goal of giving its male audience what it wants. And what is that? “All the things you assume guys would like, but hope they won’t,” Lerer says.

Part 2: Tomorrow we talk with Ben Lerer about JackThreads, Thrillist’s events, and what they mean to the brand.

Part 3: On Wednesday, Ben Lerer describes what it’s like to lead a start up and talks about the company he launched with his dad, Lerer Ventures.