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Posts Tagged ‘Media relations’

Uber Really F*cked Up This Time

You’ve probably heard by now that Uber is in extreme crisis mode. More so than usual, even!

Why? To sum it up, the company’s SVP of business attended a private event packed with prominent journalists…and suggested that his company would spend a million dollars on “opposition research” to smear those who publish negative stories about Uber. For some reason, Emil Michael thought that every single word spoken at said event would be “off the record.”

It gets much, much worse.

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

White House Charging Reporters $60K to Do Their Jobs

president_barack_obama-hates-press

(Photo Credits: FOXNews.com, AP)

In the PRNewserverse, we heart our journalist friends.

We appreciate their dedication to the craft of sharing stories and the sacrifices they make to do so. Consider the White House Press Corps. Their behavioral patterns follow the ebbs and flows of whatever the administration occupies the position at the time.

One small problem: President Obama isn’t that crazy about them. He has tried ignoring them, to the point of being given a petition. He has done a “Statue of Liberty” flag football move to avoid them en route to a fundraiser. He has even pointed his finger in their faces and accused them of spreading cynicism.

Now, the administration has effectively instituted a cover charge for reporters to get in the club to which they already belong.  Read more

5 Reasons Why the PR Industry Needs to Do Some Damage Control

same thinking PR

Yeah, that’s about it.

For years, your friends at PRNewser have dared to think and write things that some in our industry aren’t too crazy about us posting. Why? We are spilling the secret sauce all over the kitchen floor … and then dance in it to show our panache.

Listicles such as: PR myths that need debunking, traits of bad PR people, the worst PR stereotypes, PR buzzwords that suck, things PR people do to piss off the media, and the highly controversial things the media does that piss off PR people are itemized retrospectives on what ails the industry we all adore.

Yet, public relations is in dire need of PR itself. And here, right on schedule, are five reasons why…

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5 Things to Know to Charm Your Clients

hug client

If not, that next call could be a bad one. 

There’s the ubiquitous mantra “The customer is always right.” If you have spent any time in PR, you know this is not always the case. However, it doesn’t matter if you want to keep them happy — or is it?

Understanding the magic formula how to work well with clients and play in their sandbox is nowhere near scientific. It’s all about art of grace under fire, peace under stress, and results under (sometimes senseless) deadlines.

Therefore, we are proud to bring to you another 5 things: What to know to charm your clients. Enjoy.  Read more

Be Aware of These 5 Common PR Mistakes

pr mistakes

We know. It’s a crap shoot.

I don’t mean to be a Debbie Downer, but a recent discussion with a reporter chum of mine reminded me of this one irrefutable truth in the public relations industry — the easy stuff is always the first stuff to screw up. The mistakes, albeit as common as they exist, are committed on every level of the food chain. From intern to inside the corner office, everyone is susceptible to having these aberrations with the press and our clients.

Yet, there they are, scattered bodies lining the streets like a deleted scene from “The Walking Dead.” In an effort to inhibit the PR ninjas in this industry jumping from trees and throwing star shurikens with dazzling accuracy into pools of heaping crap, here are five common mistakes in PR of which to always be aware to avoid.

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5 Secrets Every PR Pro Should Know About Reporters

old reporter guy

For starters, they don’t all look like this because technicolor is a thing.

In the fabled world of public relations, it amazes — well, really, disheartens — me how few flacks take time to get to know reporters. Forget the national ones who are on everyone’s bucket list. I’m talking the general assignment reporter in their own backyard.

These are the people that can make or break your effectiveness as a PR professional and not once is there an attempt to humanize these folks. I should know. As I have shared a few times in this blog, I’m a proud hack-turned-flack. I have good friends in the media, and I suppose that is why I can understand the jitters when pitching a reporter who answers the phone (intentionally) like a brash horse’s patoot, “NEWS!”

For that, I offer this list for you: 5 secrets every PR pro should know about reporters. Enjoy and share with your team.

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STUDY: Media, Tech and Entertainment Fields Still Dominated by Men

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Some things, unfortunately, do not change

Well, this one’s a bit of a downer: despite all the news of women making progress in the corporate world and the rise of women in leadership positions within the public relations industry, the media that covers all this business remains a field overwhelmingly dominated by men. Ditto for tech and entertainment.

The Status of Women in the U.S. Media“, the latest study conducted by the Women’s Media Center, didn’t just find that most syndicated columnists happen to be of the male gender. We have more disturbing stats for you!

  • Men are quoted three times as often as women as “experts” in front-page New York Times stories
  • The percentage of female staffers in newsrooms (~36%) hasn’t changed since 1999

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When Do Tech Updates and ‘Product’ Launches Deserve Their Own Press Events?

Good question.

You’ve probably already noticed that Facebook got plenty of media attention and a nice big stock bounce after timing the “Paper” announcement to coincide with its impressive Q4 earnings report. But as a certain friend of the site said, Zuckerberg could score headlines for installing new urinals in his office.

Facebook is not quite like any other brand, and of course events ultimately serve to impress multiple parties: journalists, stakeholders, advertisers and—indirectly—the general public.

The question: when is an announcement from an established tech company important enough to justify its own press event? Did Instagram Direct really deserve a “share a moment” night?

10 More Things PR Professionals ‘Love’

lucy-prLast week, our fearless editor (which, BTW, is no longer this guy…update your Rolodex, peeps) brought to you “Ad Folks Hate Ads but Love Whiskey and Porn. What does PR Love.” Of course, some were good and others delved into the snarky. (Even better.)

That got the rest of us PR Newser / Mediabistro minions thinking, “What else do we love?” 

The list could be long and entertaining. You know, similar to the famed scroll of papyrus debuted by the great George Carlin and his list of the best dirty words ever. Patrick’s less noted list included items PR professionals love and “love,” such as:

  • Obsessing over journalists and their fascinating lives re-writing our clients’ press releases
  • Scrolling through our inboxes for any stray press releases: Delete. Delete. Block. Delete…
  • Watching other people’s clients being interviewed…so we can make fun of their terrible outfits
  • Posing for pictures at events…so we can delete them from our Facebook walls the next day
  • White wine or mimosas in the afternoon, because we’re still totally working

So, we have finely crafted a list of the top 10 other things PR peeps love. Enjoy, share and count how many are your faves:

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Woodward-Gate: Flack ‘Threatens’ Hack, Internet Explodes

All the President's MenHave you been following the latest, dumbest political media scandal? We hope you answered “no”, because this one is a real doozy. It’s a classic case of “hack” vs. “flack” that will feel very familiar to anyone who has spent some time in PR or journalism.

To summarize: Bob Woodward, the veteran reporter who was one-half of the team that exposed the Watergate scandal leading to Richard Nixon’s resignation, had a mildly testy exchange with a White House rep over the pending “sequester” drama. Essentially, if the two parties can’t agree on a mix of new revenue and spending cuts, a big rash of cuts that they set up last year precisely to avoid this sort of showdown will go into effect. It’s basically President Obama versus the House of Representatives, so…politics as usual.

Alright, now what’s the “controversy”–and how does it relate to PR? Glad you asked!

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