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Posts Tagged ‘Mediabistro’

Is This The World’s First Vine Press Release?

Today we may have witnessed a first: a press release delivered via 6-second Vine mini-video. The makers of Sonar, a “social discovery app” that allows users to find others by geographical proximity (which Mediabistro profiled in this Elevator Pitch video), just received a big investment from Microsoft‘s Bing Fund–and they chose a unique way of letting the world know about it:

TechCrunch hopes this move doesn’t become a thing. What do we think? Can you imagine companies announcing new hires or clients with little clips like this one?

Join Us Monday Afternoon for a Live Super Bowl Ad Review!

Because we know how much our readers love football, ads and making fun of things, we’re excited to announce Monday’s extra-special Google+ hangout event: a live discussion/review of all the new campaigns set to hog the spotlight on advertising’s biggest night.

Attendees will include your gracious editor, Kiran Aditham of sister site Agency Spy and David & Goliath advertising founder David Angelo (whose agency has an ad airing during the game).

The Facetime chat will commence live at 12:30, but in case you do miss it due to some kind of personal emergency, the video will be available on the Mediabistro YouTube channel

Tune in right here on Monday afternoon for the exclusive post-Bowl ad review. You’ll laugh! You’ll cry! You’ll find out which brands came out on top! You’ll mock us for our facial hair!

 

Katie Couric Scores Manti Te’o Interview (They Share a Publicist, BTW)

Katie Couric Manti Te'o InterviewSo Manti Te’o, who most Americans believe to be a big old liar, visited Katie Couric‘s office for his first official post-scandal interview, set to air tomorrow. While we’re interested in the fact that he admitted to “briefly” lying about the fake dead girlfriend hoax for six weeks after learning that he’d been duped (yeah right), we’d like to examine the “Inside PR” aspects of the story.

We love Katie and all, but no one would call her a sports journalist–and we don’t feel like the scandal is quite big enough to justify a trip to Oprah-land (though the Te’o family apparently considered Oprah and Dr. Phil before settling for Couric). So how did she score this top interview? Well, the fact that the two parties share a publicist certainly didn’t hurt. That’s right–Matthew Hiltzik of Hiltzik Strategies (MediaBeat interview after the jump) now performs crisis comms/damage control duties for both Couric and Te’o, so it shouldn’t come as a surprise that Te’o chose Couric over both Oprah and ESPN.

Is this standard operating procedure? Or does it raise even more questions about the players involved in this sordid tale?

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6 SEO Content Tips You May Have Missed

Everyone Pay Attention to Me Every PR pro has heard the news: The future of public relations is all about “brand journalism“, which is all about content, content, content. Of course, the quality of said content is paramount, because if readers don’t get your company/client’s message then the words themselves won’t be worth much in the end.

But search engine optimization also plays a big role in the art of content creation. If pages don’t show up near the top of relevant Google searches, then their value will be limited.

Now for a tiny bit of shameless self promotion: As Mediabistro employees, we recently had the opportunity to take one of our company’s courses on SEO best practices. We thought we were fairly familiar with SEO, but we learned a few techniques that go beyond the usual “include key words and phrases”, and we thought we’d share six tips that we would have missed otherwise.

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Hearst Prepares for Lawsuit Over Unpaid Internships

Hearst BuildingWe’ll begin this story with a disclaimer: Hearst is a Mediabistro partner. There you go.

That said, the publisher has a huge PR problem on its hands in the form of a big-news lawsuit—and its lawyers have begun to prepare by contacting affected parties in order to solicit positive testimony. We’re not quite sure that will work.

The story: When Diana Wang applied for an internship at Harper’s Bazaar, her only real goal was to make her mark on the fashion industry. She knew that it wouldn’t amount to a full-time job (it was her seventh unpaid internship), and she told New York Magazine of saving every penny in order to afford the opportunity to work as “head accessories intern” at Bazaar.

The work was considerable: Wang supervised eight other interns, and she claims that editors at the magazine told her that her internship “should be considered a real job.”

Unfortunately, the internship did not lead to the fashion gig she craved—or any other gig. Her supervisor was bold enough to tell her that she wasn’t ready for a job in fashion and that she should consider another internship. With that, she started considering her options. Given the fact that she worked a full-time schedule and drew no discernible benefits from the internship, Wang decided to file a lawsuit claiming that the internship was actually an unpaid job—and 3,000 other former interns joined her.

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Mediabistro’s Social Media Marketing Boot Camp Starts Thursday!

Important note to all PR professionals: We just realized that we haven’t taken enough opportunities to remind you about Mediabistro’s Social Media Marketing Boot Camp, which starts this Thursday and runs through December 13th. Over eight weeks, the intensive program will feature presentations and how-to-demonstrations from some of the hottest names in social media in addition to peer group interactions and debates. It’s a world class conference and a small group workshop in one!

Question: Do you spend a good number of your work hours wondering how to more effectively use social media as a promotional tool? You’re not alone. In attending this one-of-a-kind boot camp:

  • You’ll take in keynote speeches and Q&A sessions by established professionals who qualify as “old hands” in the still-young social media game.
  • You’ll receive guidance from advisors, guests and peers who work every day to answer the same questions about creating and executing effective social media promo campaigns.
  • You’ll get to make the most of priceless peer interactions by developing contacts, engaging in industry-specific discussion groups and receiving both one-on-one feedback and peer group responses to your own projects.

Want to learn from the best in the business? Key speakers include:

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Launch and Expand Your PR Career

Over the last decade, we’ve seen an unprecedented surge of interest in public relations that has created an incredible abundance of PR jobs in firms, corporations, non-profits, and consulting. But what are the key skills every PR firm is looking for?

With Mediabistro’s online “Public Relations” course, you’ll earn a certificate in PR while learning how to break into the business, enhance your skills, and develop PR programs. You’ll also find out everything you need to know to get that all-important first job. Read more

Early Bird Rates for Mediabistro’s Social Media Marketing Boot Camp End Tomorrow

On October 18, Mediabistro brings you Social Media Marketing Boot Camp, an interactive online event and workshop. The event includes keynote speakers, practical how-to sessions, and strategic assignments to provide attendees with dynamic social media training. By the end of the eight-week program, you will be able to create an integrated strategic plan using various social media platforms in order to build an engaged audience and convert traffic into sales.

Early bird rates are available today. Save $100 when you sign up before they end tomorrow, September 20.

Our speakers include:

Michael Bepko, Global Online Community Manager, Whole Foods Brian Carter, Author, LinkedIn For Business
Keidra Chaney, Digital Content Strategist, The Web Farm Lauren Cucinotta, Branding + Editorial Manager, TEDx
Jennifer Dubrow, Global Social Business Transformation Leader, Inside Sales, IBM Frank Eliason, Senior Vice President of Social Media, Citibank
Jim Hopkinson, Digital Marketing Strategist + Blogger, The Hopkinson Report Barbara Pantuso, Director of Product Strategy, Huge
Dr. Jay Parkinson, Pediatrician and Social Entreprenuer Andrew Patterson, Director of New Media, MLB Advanced Media
Dave Pickett, Social Media Editor, University of Chicago Amy Porterfield, Author, Facebook Marketing All-In-One for Dummies
Brian Ries, Senior Editor, Social Media, Newsweek & The Daily Beast Jennifer Rubio, Social Media Marketing Manager, Warby Parker
Steven Tristan Young, Director, Acquisition Marketing and Brand Awareness, Seamless.com

This year, we have developed industry tracks designed to focus on specific needs of three industries: restaurants, higher education, and entertainment + social TV. Led by an expert, each break-out group allows your to pose specific questions, connect with others, and engage in productive conversation.

Our industry track leaders include:

Natan Edelsburg, VP of Sawhorse Media; Writer at LostRemote.com Alexis Halejian, Online Marketing Manager, B.R. Guest Hospitality
Stephanie Hatch, Social Media and Email Marketing Specialist, MIT

If you don’t fall within these industry groups, we’ve got Mediabistro experts and advisors available who can answer any of your questions. Learn more about the program.

Read student testimonials from past sessions.

Remember, tomorrow is the last day to sign up with our early bird rates, so register today.

Mediabistro’s Social Media Marketing Boot Camp Starts Tuesday

Just about every thriving business is using social media in one way or another to market itself to customers. But with so much happening online, standing out from the crowd is key.

Learn how to create a social media strategy and successfully execute your plan with Mediabistro’s Social Media Marketing Boot Camp. An online conference and small-group workshop, the Social Media Marketing Boot Camp brings together social media leaders and thinkers offering educational and networking opportunities along with keynote speeches and assignments that will put your strategy in place quickly.

Among the events taking place over the eight-week program are “A Tumblr Case Study” led by Newsweek/The Daily Beast writer Jessica Bennett and a look “Behind the Scenes of a Twitter Success Story” led by Mediabistro’s own publishing editor Jason Boog, editor of GalleyCat.

Don’t miss this chance to beef up your social media marketing skills. Click here and register today.

Four Tips for Using Your PR Skills To Find a Job

Today the 92nd St Y outpost in Tribeca is hosting mediabistro’s Career Circus, a daylong series of discussions, presentations, and networking opportunities for jobseekers. (You can follow it on Twitter with the #careercircus hashtag.)

We poked our head in this morning and walked away with four tips for finding a job that tap into a publicist’s promotional strengths.

-Brand yourself online. At this point, having a solid social media presence on Facebook, Twitter, LinkedIn, etc. is a requirement for finding a job. We talked about that here, and it popped up again this morning.

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