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Posts Tagged ‘Mediabistro’

MB’s Next Social Media Marketing Boot Camp Coming June 9

Mediabistro has announced the next Social Media Marketing Boot Camp, starting June 9 and running online through July 28. The online conference and workshop offers participants keynote speeches, how-tos, and interaction about incorporating social media into your business.

Among the special guests will be Guy Kawasaki, author, former Apple chief evangelist, and founder of Alltop.com. He’ll be talking about social media relationships and their impact on business, advocacy, and other areas in his keynote “The Power of Creating Delightful, Voluntary, and Mutually Beneficial Relationships With Social Media.”

The next installment follows the success of the current boot camp, taking place through May 11. Don’t miss the next Social Media Marketing Boot Camp! Click here for more info and to register.

Upcoming Course Offers Media Relations How-Tos

Next Tuesday, February 22, Mediabistro will begin its four-week course “Public Relations: Media Training and Relations,” offering tips and tools for pitching and targeting the media.

Instructor Dick Pirozzolo , principal of Pirozzolo Company Public Relations, will lead online chats taking place each Tuesday from 8p.m. to 9p.m. EST through March 22. During these weeks, you will learn what producers and editors are looking for, how to develop briefing documents, and how to rule media interviews.

To learn more and sign up, click here.

Publicists Give ‘Dwell’ Journos the Scoop

For those interested in home design – from decorating to architecture – Dwell has the goods. With a focus on “modern design,” the magazine’s readers are “design seekers,” according to EIC Sam Grawe.

To reach the publication’s 325,000 readers, Grawe suggests pitching products and sending over the latest news about your clients.

“It’s definitely good for them to update us on everything that their company is doing,” he tells Mediabistro in the latest “How to Pitch for PR” feature on Dwell. They accept 20 percent of pitches, so you’ve got a pretty good shot.

For more info, click here.

Learn Online with Mediabistro

We know your favorite part of Mediabistro is PRNewser. But Mediabistro has a lot to offer, as the clip below will illustrate. And yours truly makes her acting debut (in time for awards season!), dodging traffic and munching on fries in the red jacket.

Tips for Pitching ‘Village Voice’

The Village Voice was the first alternative newsweekly, launched in 1955. It’s still going strong (despite some recent turnover) and still features big investigative stories and the latest in arts and culture reporting.

Mediabistro‘s latest “How to Pitch for PR” feature focuses on the do’s and don’ts of outreach to the notable newspaper. Click here for details as well as names and e-mail addresses for sending your pitches.

BET CEO Lee: Avoiding ‘Train Wrecks’ is Part of the New Brand Strategy

BET is busy trying to shake off negative talk surrounding the company, which has been accused of perpetuating stereotypes about Blacks and women with its programming, relying too much on music-related entertainment, and “selling out” following the Viacom purchase in 2001.

In today’s “So What Do You Do” feature, Mediabistro talks with BET chairwoman and CEO Debra Lee, who discusses the company’s brand strategy. Many BET programs are reality shows, which Lee says are “tricky.”

“The ones that do the best are the train wrecks and we try to stay away from that as we build our new brand strategy, where we’re trying to inspire and motivate folks,” she tells Mediabistro. There are also scripted programs in the works and Lee says there are fewer music videos on the air.

BET reaches 89 million households with news, entertainment, and more. Click here to read more from Lee about its brand and programming.

Google’s Mayer: It’s Still Early Days for Location Technology

In today’s Media Beat video, Mediabistro‘s Donya Blaze spoke with Google’s VP of consumer products Marissa Mayer about location-based technology and its prospects. Research has shown that users haven’t flocked to location-based apps like Google Places. Mayer says that everyone is still trying to get a feel for what they offer.

“We’re still experimenting with what are the incentives,” she says in the clip. Among the questions are “What’s the user value proposition?”

Mayer also talks about her new role with the company and Google’s thwarted bid to purchase Groupon.

Check it out here. Parts two and three air tomorrow and Wednesday.

Apology Tip #4: ‘Save Your ‘But”

Love may mean never having to say you’re sorry, but PR means having to say it every now and again. From oil companies to airlines, no matter what business you’re in, things happen and companies have to suck it up and say sorry.

For advice on how to do it right, there’s Mediabistro‘s latest feature, “Mea Culpa: 5 Tips for Issuing a Public Apology.”

“If an apology includes the word ‘but’ or it’s loaded with excuses, it’s not going to work. It has to be completely forthright without any hesitation,” Mr. Media Training blogger Brad Phillips tells us.

Click here to read more.

Advice for Hosting a Successful Event

Tis the season for tons of events. It’s only Wednesday and we’ve been to a few this week so far, including a book launch and a holiday party.

Join Mediabistro for the next in its “20 Tips in 20 Minutes” webcast series – “How to Plan and Execute Successful Events” – next Tuesday, December 14 from 2p.m. to 3p.mEST. Maggie O’Neill, partner and senior director of Peppercommotions, Peppercom’s events division, will discuss how to use digital and social media to drive awareness, how to attract media attention and attendance, and more.

Click here to reserve your space.

How to Pitch ‘All You’

Mediabistro‘s latest “How to Pitch PR” article turns its attention to All You magazine. With a monthly circulation of 1.2 million, the magazine targets busy moms with information about how to live affordably.

Sold exclusively at Wal-Mart (the magazine also has a subscriber base), executive editor Susan Spencer suggests that publicists take a look at what’s happening in the publication and in the store to determine the best pitches.

“If you want to understand our reader, you need to experience the store,” she says.

Read more about how to pitch All You by clicking here.

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