This may give you an idea.
Last year, Lay’s potato chips introduced America to a cool concept called “Do Us a Flavor.” This crowdsourcing experiment took place over the wonder of social media. It was incredibly popular and Frito-Lay thought they created the genesis of social media marketing.
In fact, according to this story from ABC News, the winning flavor Cheesy Garlic Bread (and uh, meh) beat out finalists Chicken & Waffles and Sriracha drew more than one million votes on Facebook and Twitter and nearly 3.8 million consumer-generated flavors. Good times, right? Time for Round 2, right?
Yeah, not so much. At least for Frito-Lay. For the rest of us ne’er-do-well, social media misfits, it’s the stuff of legend.