AgencySpy LostRemote TVNewser TVSpy FishbowlNY FishbowlDC GalleyCat SocialTimes

Posts Tagged ‘Mercy For Animals’

DiGiorno in Crosshairs for Animal Abuse on Its Dairy Farm

Animal Abuse Dairy FarmAs most flacks understand, PR is the world of “What have you done for me lately.”

It was only a couple of weeks ago when we were heralding the genius behind Nestle Co.-owned company (also behind California Pizza Kitchen, Tombstone and Jack’s) during a live tweet symposium during NBC’s live production of “The Sound of Music.”

All that jocularity has been put to sleep with this unfortunate and mournful report that its dairy farm, Wiese Brothers Farm, has been caught on YouTube abusing cows. Many of them.

FAIR WARNING: Before the jump, if you are so inclined, here is the investigation video that shows the abuse. NSFW (because it will cause vitriolic emotion) and really depressing.

Read more

Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Butterball’s Non-Response to Thanksgiving Abuse Controversy

Butterball TurkeyButterball pretty much rules the turkey game. Millions of Americans will eat its products this week (and, thanks to the magic of leftovers, next week too). The company also scores high marks when it comes to PR. Its famous Talk Line, staffed by graduates of Butterball University, grants cooking advice to millions (the team receives 12,000 calls on Thanksgiving day alone).

And yet, when it comes to more controversial matters, the company’s PR team has a whole lot less to say. Last week, an animal rights group called Mercy For Animals began a campaign against Butterball. The group comes armed with a hidden camera video depicting some violence perpetrated against turkeys at Butterball facilities, and they’ve launched a website called ButterballAbuse to publicly shame the company into adopting more humane practices (the company’s PR manager claims that Butterball maintains a “zero tolerance policy for animal abuse”).

A recent investigation by the perennial muckrakers at Mother Jones found a company understandably reluctant to discuss the abuse issue–or much of anything else. A reporter for the magazine peppered a couple of company spokespeople with basic questions about sales totals and the age of the average Butterball turkey before asking about their planned response to the MFA campaign and inquiring about the use of growth enhancers in the company’s birds. She received no response beyond a scheduling excuse and a reference to the official policy statements.

We understand Butterball’s desire to avoid controversy during its most important sales period–and we know that no one expects its turkeys to be “organic” or “free range” or even “grain-fed”. Still, we wonder whether this non-response is appropriate for a company that claims to be “ready and excited to tackle any challenge you throw at them.”

Is silence always the best response to an unflattering question?