CNBC is busy promoting a new documentary, “The Oprah Effect.” Airing this Thursday, the documentary will take a close look at businesses who have been featured on the show, “to explain Oprah’s unparalleled impact on their bottom line, their secrets to getting on her show and how the Oprah Effect continues to translate her brand and others into big business and big dollars.” Today the network released a video interview between Meredith Vieira of “Today” and CNBC’s Carl Quintanilla, who will anchor the documentary.

According to a network spokesman the video was created “only for this news release,” and this is the first time the network has debuted video footage exclusively via press release.

Certainly many PRNewser readers have heard this phrase from clients or bosses in the past: “Get me on Oprah!” Now, you can view first hand what exactly achieving this PR milestone has done for various businesses, and how they got on the show in the first place.