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Halal-friendly food brand Saffron Road signed Boston-based Cone Communications as its PR AOR.

As the brand looks to establish itself in the frozen entree category, Cone will work to spread awareness of the name and its commitment to “ethical consumerism” via media outreach and the thought leadership of founder Adnan Durrani and EVP Jack Acree.

We’re on board; samosas are the greatest things since fried bread.

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