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Posts Tagged ‘MGH’

Spin the Agencies of Record

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  • Hotwire PR will serve as AOR for Indeed, America’s top job search site. The company plans to run its first global brand campaign in the UK before expanding it to other markets next year, and Hotwire will join creative agency Mullen and media agency Mediacom in working with the internal Indeed marketing team to help promote the spots, titled “How the World Works.”

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Spin the Agencies of Record

Aston Martin has chosen Porter Novelli as its AOR in China after a competitive search. Outreach efforts will target ultra-high net worth individuals across China with social media and influencer outreach. John Orme, senior partner with the firm, said in a statement that the first order of business is to launch Aston Martin’s Weibo account and to prepare for this month’s Beijing Auto Show. (Weibo is the Chinese version of Twitter.)

PN was also chosen as the global AOR for Room Key, an online hotel search engine founded by a consortium of hotel companies including Hilton, Choice Hotels, and InterContinental. The firm will work on influencer outreach, social media programs, and other PR initiatives.

Tupperware has chosen RF|Binder as its AOR handling international business and financial comms, product communications, branding, and outreach related to the “Brands of Confidence” campaign focused on female empowerment.

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MGH Practice Targeting Fans Of the Undead

When will there be new episodes of 'The Walking Dead'? Photo: Scott Garfield

Baltimore-based MGH has launched a new division targeting zombies and zombie enthusiasts and will work with those companies developing products and services associated with the emerging zombie market.

“We’re interested in working with other clients that have an interest in zombies,” Laura Crovo, SVP and PR director at MGH told us.

To learn more about the MGH Zombie Marketing Division, click here.

Is this a leftover April Fools joke?

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