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Posts Tagged ‘Michael Bay’

5 Things PR Can Learn from Transformers

t4 parachutes

Because sometimes PR people need a parachute to help slow them down.

ICYMI: Michael Bay blew another part of Hong Kong and Detroit into the Stone Age with the unveiling of Transformers 4: Age of Extinction.’ It was mildly successful, earning $104 million to score the the largest opening weekend of the tetralogy.

This may be a surprise to some, but I found myself in one of those weekend theaters, grasping a large caffeinated beverage with cargo shorts full of cheap snacks from Walmart (Oh please! Like I was the only one). And while I was watching Optimus Prime get all ‘Urban Cowboy’ on a dinobot, the oddest 5 Things came to my flacky brain: 5 things PR pros can actually learn from Transformers.

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Purell and TNT Team Up to Terrify Subway Riders into Cleanliness

the-last-ship-hed-2014

Ever get on a subway without your hand sanitizer and — upon realizing your terrible error — felt certain you would inevitably contract a virus that would make you patient zero in an apocalyptic pandemic? Well, if you’re one of the few who haven’t had a thought like that, this new campaign for Purell and Michael Bay‘s new post-apocalyptic TV drama will enlighten you.

New York commuters have been greeted at the Grand Central Terminal this week by an eye-catching hand-sanitizing station that boldly states, “1 virus. 6 billion dead. Don’t be next,” urging folks to clean up lest they meet a similar fate to the fictional billions who die in Bay’s new TNT show “The Last Ship.” The series will focus on a U.S. Navy destroyer fighting to save what’s left of humanity. We imagine there will also be plenty of explosions and slow-motion action scenes (it’s Michael Bay after all).

Of course, New Yorkers are no strangers to over-the-top marketing tactics — just this year alone they’ve been chased by a raging bear in search of yogurt and attacked by a demon baby in a runaway stroller, so maybe germs are the least of their worries.

Michael Bay Made the Most Awkward Press Conference Appearance

Transformers director Michael Bay was supposed to be talking up the wonders of Samsung‘s TVs at this Consumer Electronics Show event today. But the technology, of all things, tripped him up, and as soon as the teleprompter malfunctioned he straight up pulled a Cartman.

We almost feel bad for him because this incident obviously wasn’t his fault and it seems like he’s about to suffer a panic attack as he leaves the stage. But you’d think that a super-successful director who relies so heavily on digital toys would:

A) Not be so flummoxed by a basic tech malfunction

B) Know better how to “wing it” in front of a crowd

After watching this clip, we’d hate to see how he responds to criticism of his movies.

(H/T Slashfilm)

Michael Bay Wants to Make Your Brand a Star

Did you know the first instance of product placement in a film was in 1919′s The Garage?

Watch the FilmDrunk.com video, “A Brief History of Conspicuous Product Placement in Movies” and you’ll learn all about which brands appeared where during the history of  cinema. And if you want to get your client’s brand in a movie, it looks like Michael Bay is the man to call.