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Posts Tagged ‘Michael Beckerman’

Beckerman Acquires Atenna Group to Grow Clean Tech Business

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Beckerman PR continued its rapid growth this week with the acquisition of the Atenna Group, a 15-person San Francisco firm focused on clean technology clients.

The Atenna Group will retain its brand and staff under the leadership of founder Melody Haller. The combined firm has approximately 75 employees and a considerable stable of alternative energy clients including 3M’s Renewable Energy Group, Atlantic Green Power, BioSolar, BlueFire Ethanol, Akeena Solar, eSolar, EV Connect and a number of others. The release states that it’s the largest clean tech practice in U.S. PR.

Michael Beckerman began expanding beyond a base of regional real estate and professional services clients a year ago with the acquisition of Keith Zakheim‘s Avalanche agency, consolidating most of the staff to a space in Hackensack, NJ.

A few months later, Beckerman picked up Manhattan boutique Wise PR.

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Beckerman Group Opens D.C. Office; Snags Brunswick Group Exec.

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New Jersey-based agency Beckerman Group announced the opening of its Washington, D.C. office today.

Senior Vice President for Crisis, Litigation and Legal Services Naomi Decter will lead the new office. Decter was previously a partner in the D.C. office of Brunswick Group.

“Beckerman has been working with DC clients and media for years…as our firm continues to expand, we are focused on attracting the best talent in the marketplace to lead our expansion efforts,” said founder and CEO Michael Beckerman in a statement.

RELATED: Beckerman Acquires Wise PR

Beckerman Acquires Wise PR

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New Jersey-based Beckerman Public Relations expanded further this week with the acquisition of the Manhattan boutique Wise PR. Beckerman moved to Hackensack recently upon acquiring Avalanche Strategic Communications in June. With both, Beckerman brings headcount to over 40.

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Harrison Wise brings digital PR and social media experience to Beckerman’s bench strength in real estate and professional services. He will keep his downtown office. Wise is a veteran of New York agencies, with stints at Lloyd Truffelman‘s Trylon SMR and Rubenstein PR.

[Photos: Michael Beckerman (left), Harrison Wise (right)]