Tomorrow marks the party primaries in New York City’s mayoral race. You can be forgiven for not caring if you don’t live in the Big Apple (and even if you do!), because Anthony Weiner‘s epic, face-first fall from grace seems to be the only thing anyone’s talking about.
Until now, that is.
Over the weekend current Mayor Michael Bloomberg—lover of bikes and hater of soda—made a classic media relations error by letting his outspoken character get the best of him. In an otherwise solid interview with Chris Smith of New York magazine, Mike accused his least favorite mayoral candidate Bill de Blasio of running a “class-warfare and racist” campaign.
The word would be inflammatory enough on its own, but de Blasio is a white man married to a black woman with two bi-racial children who have been very visible throughout his campaign.
This story illustrates a very simple media relations no-no for figures who rely on the public’s approval: never call anyone a racist.