Something tells us this wasn’t what Michael Bloomberg had in mind when he started the “Demand a Plan” campaign–but it has potential. Hip-hop mogul Michael “Blue” Williams, whose clients include Cee-Lo and Outkast and who doesn’t claim to be the world’s best manager despite choosing the Twitter handle @TheBestManager, has proposed a campaign called “Guns for Greatness” designed to reduce the number of firearms on New York streets by offering “mentorships” and free Beyoncé/Jay-Z concert tickets to anyone who turns his weapons in to the police department.

Sure, it sounds a little ridiculous at first, but according to a letter Williams sent to the NYPD earlier this week, he’s already three quarters of the way toward his goal of raising $100,000 to fund the initiative.

Beyoncé, Jay-Z and the NYPD have yet to sign off on the proposal, but top cop Ray Kelly did tell the New York Daily News that “We want to get as many guns off the streets, and if this works, we’d like to support it.”

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