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Posts Tagged ‘Michael Kempner’

MWW Names New Chief Strategy Officer

Mww_logo

New York/New Jersey firm MWW announced the hiring of Jess Seilheimer as Chief Strategy Officer.

Seilheimer, who previously served as SVP of digital innovation/strategic planning at Havas, brings more than 15 years of agency experience to the new role.

After leaving Havas, Seilheimer founded the consulting group Cretegic, where she advised startups and other digital businesses on “accelerating strategic planning”; at MWW she will oversee strategic planning and marketing communications strategies across clients.

In addition to her agency history, Seilheimer has contributed to various publications covering the tech and startup worlds and served as an ambassador for SocialMediaWeekNYC.

She will report directly to MWW founder/CEO Michael Kempner.

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MWW Signs New EVP, GM of SF Office

mollyAgency veteran Molly Mulloy has joined MWW to serve as EVP and general manager of the firm’s San Francisco office.

This announcement marks the latest step in the firm’s West Coast expansion, which most recently included the acquisition of LGBT specialty firm Macias Media Group.

Mulloy brings more than 15 years of experience in both agency and in-house positions to the role. Before joining MWW, she was EVP of Zeno Group Los Angeles, where she specialized in consumer tech and worked with clients like Expedia, Redbox and T-Mobile.

MWW president/CEO Michael Kempner explains the hire:

“Molly’s deep understanding of Silicon Valley and the tech space will be a major asset as we embark on a new stage of expansion.”

She will also serve as western region technology practice lead and global tech practice co-lead.

MWW CEO Kempner on Independent Agencies vs. Holding Companies

1007kempner-obamaWe’ve shared a good bit of news about New Jersey’s MWW recently, and we couldn’t pass this one up. A site called The Native Society, which publishes interviews with CEOs and other business world bigwigs, published an interview with the firm’s founder, president and CEO Michael Kempner yesterday in which he touches on what it takes to succeed in PR and, more compellingly, what differentiates independent agencies from those that belong to holding companies.

We’ve picked some choice quotes, because that’s what we do.

On qualities needed for the job:

“Emotional intelligence and unwavering curiosity are key traits for a PR professional. Every project is a learning experience and time spent with clients and influencers is always time well spent.

It is also important to understand that public relations is a lifestyle not just job. It’s about living in an always-on world, and having great confidence and a desire to be great every day.”

On why independent agencies are better than holding companies:

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MWW Acquires West Coast LGBT Specialty Firm

MaciasNew Jersey’s MWW continued its ongoing expansion today with the acquisition of Macias Media Group, a Los Angeles firm that specializes in serving the LGBT audience. The move scored a mention in the New York Times via ad specialist Stuart Elliott.

Founder, namesake and former Here Media EVP Stephen Macias started the firm, which will become part of MWW, in September 2012. In his new role, Macias will work from the firm’s L.A. and New York offices as senior vice president and leader of the LGBT practice.

Here Media publishes The Advocate, Out, Out Travel and other gay-focused properties like Here TV and Gay.com, with recent big-name campaigns including promo for the Netflix original series Orange Is the New Black. Until the announcement Macias served as their agency of record; they will now be MWW clients.

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MWW Campaign Plays Starring Role in New Christie Controversy

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A new week brings a new scandal for New Jersey governor Chris Christie just as his epic and (arguably) successful apology marathon fades from the headlines.

At the center of said controversy lies a campaign created by Jersey agency MWW, which will now play a role in an ongoing audit by the federal government. Why? Because the money that paid for the “Stronger than the Storm” campaign came from the feds, and its purpose was to help the state recover from Superstorm Sandy by encouraging tourists to visit the damaged shore.

Back in August, Democratic Jersey rep Frank Pallone argued that the money actually served, in part, to promote Christie himself in an election year. Surprise surprise: the governor’s moment of weakness turned out to be the perfect time for HUD to begin investigating whether the campaign amounted to an improper use of taxpayer funds.

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MWW Group Launches Net Relevance

MWW Group has launched a new analytics tool, Net Relevance, that will measure the impact of outreach programs and use data to predict and prescribe what will grab the attention of stakeholders and target audiences.

In a press release statement, MWW CEO Michael Kempner points out that trust and relevance have become most important to a message’s effectiveness.

“Insight into action-driving relevance is the key to developing strategies and programs that move the needle for clients today,” he says. With that in mind, Net Relevance takes a customized look at what’s being said across media about a company or brand. The firm says the tool will be used across all practices.

‘NYT’ Looks at the ‘Bundlers’ Who Are Fundraising for President Obama

Photo: AP

The New York Times called out President Obama for taking money from donors “who are active in the lobbying industry” in a recent story, noting that he has raised millions towards his re-election campaign with help from these supporters.

The story notes that these aren’t lobbyists per se, but rather “bundlers” who kick in their money and raise funds. Among those mentioned are Sally Susman, EVP of policy, external affairs, and comms at Pfizer, who also leads the company’s lobbying concern, and Michael Kempner, CEO of MWW Group.

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MWW Group Providing PR for Social Media Week

Social Media Week has a new PR firm; MWW Group has been chosen to provide PR services to raise awareness of the global event.

In addition, MWW’s CEO Michael Kempner will sit on the event’s global advisory board, serving as an adviser. MWW EVP of digital and creative services Jared Hendler has been on the board for two years.

The next Social Media Week will be held from September 19 through the 23 in cities including Los Angeles, Berlin, Glasgow, and São Paulo. If you’d like to participate, you can submit an event suggestion here.

MWW Adds Former Weiner Comms Director to Staff

Dave Arnold, former communications director to former New York Rep. Anthony Weiner, has joined MWW Group as a VP. He’ll be working with clients across the firm’s practice areas on media relations strategy with a particular emphasis on the corporate comms and public affairs areas. He’ll be based in the New York office.

As we mentioned in yesterday’s Roll Call column, MWW has been doing quite a bit of hiring lately. MWW CEO Michael Kempner says it’s a result of the changes at the firm since it regained its independence from IPG in January.

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MWW’s Kempner and Bon Jovi Tour for WH Council

MWW's Kempner (front, far left) and Jon Bon Jovi (in the back row) visit young people in Houston.

MWW Group president and CEO Michael Kempner has been on a listening tour with Jon Bon Jovi as part of his role as a member of the White House Council for Community Solutions.

Kempner and JBJ have visited New Orleans, Atlanta, and, on Monday, Houston visiting with “disconnected youth”; teens and young adults who aren’t in school, lack a high school diploma, and/or are unemployed.

“Our job is to identify programs that are best practices and find commonality among those programs,” Kempner told us. By finding out what makes a successful program successful, they hope to replicate those programs nationwide.

“There are so many well-meaning programs, but many are not reaching their full potential,” Kempner said.

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