[Tim Burton premiere photo by Michael Locasiano 2009.]

This post was written by Nancy Lazarus, consultant and new contributor to PRNewser.

New York’s Museum of Modern Art (MoMA) has become a venue of choice for movie premieres and benefits in recent years. Rolling out the red carpet is a major transformation for the museum, whose prior events had been limited to staid black tie affairs for their art exhibit openings.

That changed after the museum’s renovation, when they hired new staff to oversee special programming and events. The museum’s communications, special programming and events staff spoke at PRSA New York’s panel on experiential marketing and buzz-worthy events held at MoMA on Thursday evening.

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