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Posts Tagged ‘Michael McCarthy’

Competition is Fierce When Pitching Sports Media

The St. Louis Cardinals have made it to the World Series. AP Photo/David J. Phillip

Current and former athletes are the hottest tickets for sports media outlets. Sports stars’ extracurricular activities, such as competing on Dancing with the Stars, are sought after stories, along with business news like endorsement deals. And if they are big enough names, these sports celebs can also use the media exposure to promote the many causes they support.

These were a few of the tips from a sports media panel held earlier this week by the PRSA’s New York chapter. The participants also offered their take on the competition, including social media, as well as a behind-the-scenes glimpse at their jobs.

Apparently it’s not all fun and games on their side of the field… or is it?

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Less Press Coverage for Today’s Tiger Woods Presser

tiger-woods11.jpg

USA Today‘s Michael McCarthy reports on who will be carrying Tiger Wood‘s press conference from The Masters today.

MSNBC, ESPNNEWS, Fox News and Fox Business will carry it live. CBS and NBC won’t. The press conference takes place at 2p.m. ET and Woods will take questions from the media.

RELATED: Ari Fleischer No Longer Working For Tiger Woods