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Posts Tagged ‘Michael McHale’

Women Ask Subaru to Ship Out of Saudi Arabia

Photo: AFP

We’ve written before about the efforts of Saudi Arabian women to drive – and the Saudi government’s efforts to put the brakes on their campaign.

Today, the activist group Saudi Women for Driving tried another tactic: In a petition posted on U.S.-based social-activism site Change.org, the coalition called on Subaru to pull out of the kingdom until the driving ban is lifted.

In sort of an off-handed compliment, the petition explained that Subaru was the first carmarker targeted directly because the company was “progressive” and “loves selling cars to women.”

And yet. Cash and oil may flow in Saudi Arabia, but women aren’t allowed to drive. ”A big company like Subaru pulling out could help change our country forever,” the group said.

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Auto Industry Using PR to Boost Sales and Loyalty

The 'Catch A Chevy' service was available at all SXSW shows this year.

May sales numbers may have shown a decline of 3.7 percent, but the outlook for many auto makers is positive. Over recent months, we’ve noticed increased signs of PR activity across the auto sector. We asked a few PR experts at auto companies what they’re observing and the role that PR is playing in their businesses.

“People are definitely buying more cars,” says Kyle Bazemore, senior manager of Infiniti product communications. The luxury auto brand recently re-upped its partnership with Amex Publishing, targeting gourmet foodies at a series of events over the next few months.

“Now it’s getting to the point where customers are saying, ‘I need a car,’” he added.

Ways of reaching those consumers have changed due to a number of factors.

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