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Posts Tagged ‘Michael W. Kempner’

MWW Expands Amidst ‘Independent Agency vs. Holding Company’ Debate

MWW_Group_398645Today brings news that MWW has finalized its acquisition of London-based Parys Communications, which will now become part of the larger MWW organization. While the move expands the firm’s client roster to include names like News UK (part of News Corp.) and BBC Worldwide and adds all of Parys’ employees to its team, we’re most interested in its strategic implications.

As Edelman‘s David Armano noted in an August AdAge op-ed, the supernova merger of Omnicom and Publicis led to “swelling…support for independent shops” over the far larger holding companies that would (supposedly) lack the “agility” and entrepreneurial spirit of feistier competitors. Armano wrote that his original employer “had stopped innovating and…winning like we used to” after being bought by Omnicom and that he had a similar experience at Digitas.

His article described the holding company experience as a classic tale of a small fish in a big pond but ultimately concluded that the quality of work and employee satisfaction at any agency depends more on the talent within it than any other factor.

MWW is better qualified than some to comment on this trend, and today President/CEO Michael W. Kempner gave us his quick take.

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Spin the Agencies of Record

Is this what they used to freeze Han Solo?

Biogenic Reagents, a pioneer in the renewable energy and clean technology categories, has chosen Haberman to handle marketing/PR communications.

Biogenic Reagents’s mission is to produce renewable carbon products that perform better, cost less and have less impact on the environment than conventional products made from coal. The company recently announced the launch of its $30 million advanced biocarbon facility in Marquette, Michigan, the largest in North America.

Spa the Agencies of Record…

PRCo USA, the integrated international public relations and digital consultancy, has been retained by Canyon Ranch to promote their resorts in Tucson, Lenox and Miami Beach as well as Canyon Ranch SpaClub® facilities around the world. In addition, the PRCo offices in Germany and France have been retained to promote Canyon Ranch Hotel & Spa in Miami Beach in those markets. The program will entail corporate branding as well as media relations for their properties and distinguished medical staff and health experts.

Hope he updates his Facebook page…

Sean Eldridge, the investor, Democratic party fundraiser and husband of Facebook co-founder Chris Hughes, has hired media consulting firm SKDKnickerbocker to manage his recently announced 2014 campaign to represent New York’s 19th district in the U.S. House of Representatives. Jennifer Cunningham, leader of SKDKnickerbocker’s New York team, also managed the 2012 campaign of Sean Patrick Maloney, the state’s first openly gay representative (Eldridge would be the second).

An AOR to Watch Carefully…

MWW Group announced today that the timeless watch brand Armitron has chosen MWW as its public relations agency of record.

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Spin the Agencies of Record

Building on its recent success with several technology clients, M&C Saatchi PR has acquired three new accounts in the areas of social gaming and technology:

  • Flow, a performance fitness app backed by professional athletes including Gabriel Landeskog of the Colorado Avalanche and Victor Hedman of the Tampa Bay Lightning.
  • The new casual gaming tournament platform gogamingo. The start-up launched this month in New York City, and it’s shaking up the casual gaming market by allowing players of mobile games to compete in tournaments for real world prizes.
  • Sumeria, a national network that connects young professionals to social engagement opportunities with events and activities year-round nationwide.

The Morris + King Company (MKC) announced that it has been retained by Jacks & Jokers—a contemporary apparel company inspired by the iconic imagery and art of the United States Playing Card Company (USPC). As agency-of-record, MKC will develop and execute a comprehensive PR campaign heightening awareness of a brand known for its “bold, effortless cool.”

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Spin the Agencies of Record

ANCILE Solutions has chosen MWW to expand ANCILE Solutions’ brand awareness efforts in the media and analyst communities; MWW will also implement a media strategies program and executive eminence platform. MWW’s B2B and marketing communications resources include experts with specialized knowledge across various industries such as financial services, professional services, technology, human resources healthcare and manufacturing.

Michael W. Kempner, president and CEO of MWW explains, “In today’s competitive economic environment, every moment counts. Workforce productivity and efficiency is often the difference between getting the job done, and done well, or losing out to a competitor… Our global B2B marketing expertise will continue to ensure ANCILE Solutions remains the leader on the issues most relevant to business leaders today.”

M&C Saatchi PR has been tapped as AOR for Alvin Ailey American Dance Theater. M&C Saatchi PR will provide strategic public relations support on behalf of Alvin Ailey’s upcoming season.

M&C Saatchi PR also has been named AOR for UNTUCKit, a high-end men’s apparel line that specializes in shirts meant to be worn untucked. M&C Saatchi PR will cover strategic public relations support in addition to social media PR and digital work.

2009 Predictions: Who Got ‘Em Right and Who Got ‘Em Wrong

rolling_dice.jpg

As we roll out 2010 predictions for the PR industry, lets look back at some of last year’s predictions to see who got things right and who didn’t.

Check out the breakdown after the jump.

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