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Posts Tagged ‘Michael Wolff’

Michael Wolff is Leaving ‘Adweek’ After All

After a few weeks of back and forth, it’s now a done deal: Michael Wolff is leaving Adweek. He was the publication’s editorial director.

A few weeks ago, rumors swirled about Wolff’s departure, which Prometheus Global Media chairman Jimmy Finkelstein denied. Executive editor Jim Cooper will now be stepping in on the day-to-day at Adweek and

“I am sad to leave but sure the talent here will continue to do great things. I’m grateful to everybody at Prometheus for giving me this opportunity and this wonderful year,” Wolff said in a statement.

One theory from Gawker was that Adweek stopped being the trade magazine it was meant to be. Do you read the publication? What are your thoughts?

*Update: Adweek has published a letter from Cooper, reaffirming the publication’s mission and editorial focus.

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Michael Wolff Out at ‘AdWeek’?

Gawker is reporting that Michael Wolff‘s tenure as editorial director of Adweek may be coming to an end today. Rumors started bubbling up a couple of weeks ago that Wolff and parent company Prometheus Global Media were at odds.

Wolff has only been with the company for less than a year and spearheaded a revamp and relaunch (that included a typo) of the magazine. Our AgencySpy colleague Kiran Aditham spoke with Wolff shortly after he took the position for a three-part Media Beat interview, where he called the relaunch “necessary” and “obvious” and said of Prometheus “the support is there and it’s rich.” You can click here for all of the segments of that interview.

Update: The answer to the question, according to FishbowlNY, is no. Prometheus chairman Jimmy Finkelstein says he’s not being fired and he wouldn’t announce it in the media if he were. This story is a couple of days old, so perhaps there was some talking going on over the weekend to avoid a dismissal? Either way, we’re always happy when there’s good jobs news to report.

Michael Wolff to mediabistro: ‘You Forgot to Ask, You Putz’

First, the RIM CEO explodes and ends a BBC interview. Then a CEO hides to avoid an interview with a reporter. Now Michael Wolff, editorial director at Adweek, takes to the Web to call mediabistro names.

After reading our post about his quick departure from the mediabistro studio yesterday when asked  about the cover typo, Wolff went on Twitter with the tweet above. Would Tolstoy resort to name-calling?

(Note: The post does say that the question about the cover was asked after the interview was finished.)

Wolff Tight-Lipped About ‘Adweek’ Cover Snafu

Adweek editor Michael Wolff was in the mediabistro studios this morning for a Media Beat shoot when he was asked about the “Zynga/Zenga” error that turned up on the cover of the relaunched mag. Our Donya Blaze has posted the transcript of the conversation that followed on Fishbowl NY, but the gist is he’s got nothing to say about it.

Big ‘Adweek’ Relaunch Includes a Typo

Yesterday was the big unveiling of the Adweek redesign in both print and digital. Today, we take a look at the cover of the new Adweek and — yikes — there’s a typo. Follow the arrow to “Zenga” instead of “Zynga.” Spelling errors during a relaunch kind of take the wind out of the sails.

According to editorial director, Michael Wolff, Adweek “need[s] to be more Tolstoy than trade reporter.”  This isn’t a good start.

*Update: Zynga tweets a response.

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Michael Wolff on New ‘Adweek’: ‘We’re Not Re-Writing Press Releases Anymore’

Today is the big day. Say good-bye to Mediaweek and Brandweek. Those publications have been rolled up into Adweek, which today released its re-designed print and digital formats. For those PR professionals that are looking for a “friendly” trade publication relationship, be sure to proceed with caution.

Adweek Media editorial director Michael Wolff told PaidContent:

Let’s put it this way, we’re not re-writing press releases anymore…We’re not a mouthpiece for the industry any longer…The trade industry model is no longer relevant. If we are anything, we are a ‘business vertical.’ For us, value and relevance means insight and good storytelling.

The comments should come as no surprise to those who have kept up with Adweek recently. Read more

The Inner Workings of News Corporation PR


Did longtime News Corporation executive and top communications adviser Gary Ginsberg recently leave the company because he botched the PR handling around Michael Wolff‘s book on Rupert Murdoch, The Man Who Owns the News?

That’s what Gabriel Sherman reports in a New York magazine cover story on Murdoch this week — titled “The Raging Septuagenarian,” — that contains enough PR angles to make your head spin. Sherman reports:

Last year, soon after the Wolff book was published, James [Murdoch] told Rupert that he wanted Ginsberg out. Rupert resisted his son’s effort to manage personnel. But when Ginsberg got word from his friend [PR executive Matthew] Freud that his job was in doubt, he offered Rupert his resignation, despite having just signed a new five-year contract. Rupert didn’t resist and paid Ginsberg millions to go.

One source with knowledge of the matter that we spoke to acknowledged that Ginsberg and Freud lost some trust with Murdoch after handling the PR for Wolff’s book. “Matthew [Freud] thought he could manage anybody,” the source said.

Meanwhile, the story contains this bomb from David Yelland, former editor of Murdoch’s London tabloid the Sun, Weber Shandwick alum, and now a partner with the high powered communications and lobbying firm Brunswick Group:

Once he [Rupert Murdoch] does pass, it will be very difficult to keep the company together. I almost wonder if he senses that and, toward the end of his life, we’ll suddenly wake up one morning and we’ll see an announcement he’s taking it private, or merge it with Google, or Microsoft, or [Liberty Media's chairman] John Malone.

Go ahead, take some time and read the full story here.

RELATED: Gary Ginsberg Joins Time Warner; Will Oversee Marketing and Corporate Comm.

Jon Fine Examines Dan Abrams and the Rise of the “Journalist-Consultant”


It’s been about five months since former MSNBC anchor and general manager Dan Abrams launched Abrams Research, a media strategy firm. The controversial part, from the start, has been the firm’s stance that it will use a stable of both former and current journalists to advise its clients.

As you can imagine, many media properties would not be all too happy to find out reporters are making extra money on the side by advising companies they could potentially cover. Abrams insists that current journalists will not be able to advise companies in their areas of coverage.

BusinessWeek media columnist Jon Fine dug into all of this in his column last week, which drew a response from Abrams when he appeared on mediabistro’s Morning Media Menu podcast on Tuesday.

Said Abrams:

It is interesting to me the timing [of the column]…Jon suddenly takes an interest in criticizing my business four and a half months in, for the same issues that you point out that people mentioned in the beginning, when lo and behold, there’s rumors that I could be creating a content producing site about media, that lo and behold, might compete–might, according to Jon–with mediabistro.

Well, isn’t that coincidental, that suddenly Jon is publishing his concerns about my business?

The site in question is a “media blogging and aggregation” site, potentilly akin to Ariana Huffington‘s Huffington Post or Michael Wolff‘s Newser. Fine goes on to clarify in a blog post: “the potential launch of a media site is not what I found troubling about Abrams Research. It’s the situation with working journalists serving as corporate consultants…”

One thing seems clear – the company doesn’t want to be labeled a PR firm. In a brief discussion with an Abrams Research consultant, this PRNewser called the company by that name and was quick to be corrected that they are a “media strategy” firm.

That being said, there are PR people who also report – the editors of this blog included, but you know who we are, and where to find us. As Fine states, “There’s much more muddiness in Abrams’ new venture.”

UPDATE: WebNewser has their take on the back and forth here.