JCP's Mike Boylston

MWW Group has three new executive hires to report.
Richard Robbins has joined as VP, senior digital strategist and director of digital social innovation for Dialogue Digital, the firm’s digital and social media practice. He was previously director of social innovation at AT&T.
Dr. Mark Bernstein has also joined as SVP of an expanded energy, clean tech, and sustainability practice, playing a big role in managing clients’ environmental and sustainability issues, creating integrated strategies, and identifying and managing risk in this area. According to MWW, this environmental risk management focus is a first for the industry. Previously, Dr. Bernstein was the MD of USC’s Energy Institute.
And Doug O’Reilly has joined the firm as VP and director of insights and research, a new role that will include leading efforts to develop new methods and tools in this area. O’Reilly was previously owner and consultant at Maypopp LLC, which provided research, social media, and community building services.

JCPenney’s CMO Mike Boylson retired July 1. Bill Gentner, SVP of marketing planning and promotions is serving as interim CMO. The search for a permanent replacement is on. [via Ad Age]

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