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Posts Tagged ‘Micho Spring’

Crisis, Reputation Work Slowly Bringing Legal And PR To An Understanding

Today’s Ticker points to a story on the Corporate Counsel website that talks about the relationship between a company’s general counsel and PR in a crisis situation.

“There are people with a unique skill required for responding to old or new media: they’re called PR professionals,” the post quotes Toyota GC, Christopher Reynolds.

The article is indicative of a newly-developed relationship between PR pros and legal counsel; one that recognizes the need to prepare and react to crisis situations on a moment’s notice.

Weber Shandwick just released a summary from its study “Managing Legal and Reputation Risk: A View from the Field,” where legal pros acknowledge the need to prepare for a crisis, to tie that response to needs across the business, and to have a clear and consistent message.

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Stopford Joins Weber Shandwick as EVP

Michael Stopford has joined Weber Shandwick as EVP and senior corporate global strategist. He’ll be based in Washington D.C. working with the corporate practice on a number of areas, especially corporate reputation and social responsibility. Stopford will report to Micho Spring, chair of the global corporate practice.

Previously, he was deputy assistant secretary general of strategic communications services for NATO. Stopford has also worked for the United Nations and the private sector arm of the World Bank, the International Finance Corporation.