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Posts Tagged ‘Mick Jagger’

Follow the 4 P’s to Create a Strong Social Brand Community

Passion, participation, pictures and the popularity of celebrities like Betty White: those are among the key elements for creating a strong fan base on social platforms, according to a panel of digital media executives at Digital Hollywood’s Media Summit in New York on Wednesday.

Community building is high on the list of crucial social media strategies, but it still eludes many brands. During social media’s early stages, some enterprising fans even established brands’ social media presence before the companies themselves got around to it. After playing catch-up, more organizations now are embracing their social communities.

The media and entertainment brands represented on the panel, including WhoSay Media (celebrity publishing platform), DailyCandy (city guides discovery site), Wikia (Wikipedia’s sister site) and Crown Media Family Networks (Hallmark Channel), may have an edge, since they represent hot celebrity assets and focus on fun topics. Still, their tips for creating effective social communities apply across categories:

1. Pictures: “A few pics a week is the secret sauce for having a vibrant community. Our talent wants to be on Instagram”, said WhoSay Media’s VP of talent, Harvey Schwartz. For example, their client Danny DeVito posted amusing shots of his troll feet while sports stars Christiano Ronaldo and Mariano Rivera posed with each other and a certain Mick Jagger shared a photo taken while recording last summer in a Paris studio.

DailyCandy also uses Instagram, sending behind-the-scenes takes during photo shoots. Pinterest is their other favored visual platform. As editor Ashley Parrish said, “Pinterest is about finding hidden gems, since our readers are treasure hunters.”

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Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Spin the Agencies of Record

Laundry Service, an independent social media agency and sister agency to PR firm Middleberg Communications, was recently selected by specialty retailer Big M Inc. as digital AOR for its two discount women’s fashion brands, Mandee and Annie sez.

Laundry Service is currently responsible for creating Big M’s digital and social media marketing infrastructure and backbone as part of its rebranding and efforts to encourage “Mandee and Annie sez fans [to] continuously share their love for these iconic retail brands both online and in stores”. The cornerstone of the program to date has been promoting a partnership between Mandee and boy band One Direction to sell albums with a giveaway to a New York City concert on social media.

Procter & Gamble has hired Omnicom‘s Ketchum and Marina Maher Communications to handle global PR for its future Olympics efforts. The PR responsibilities do not include brand work but instead focus on the company’s corporate program on the global and regional levels, as well as within the host country. The team’s assignments, which include the Sochi 2014 Winter Olympics and the Rio 2016 Summer Olympics, target effective integration and coordination among brand programs and disciplines of various agencies and do not designate a single brand agency leader.

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