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Posts Tagged ‘Mickey G. Nall’

Meet PR’s Diversity Problem

shutterstock_107994005First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives).

According to major organizations on both sides of the Atlantic, however, ethnic diversity remains a problem.

The Public Relations Consultancy Association—Europe’s largest industry trade group—just announced an audit to better measure the state of diversity in the business. The audit will apply to both agency and in-house teams, and its questions will concern “fair recruitment practices and diversity and equality policies.”

The PRCA launched a Diversity Network earlier this year after studies found that, while 14% of UK residents belong to a minority group, only 8% of PR/marketing/advertising industry employees can say the same—and a whopping 90% of PR professionals are white. The reason for this gap, according to another PRCA study, is that awareness of the industry among minority groups is low.

The United States faces a very similar challenge.

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Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

Got PR Ethics? There’s an App for That!

The folks at the top of the PR pyramid spend a good deal of time debating ethics in the industry. We get it: it can be hard to tell whether a certain action crosses that invisible line we draw between “OK” and “Not cool”. Now the PRSA (that’s Public Relations Society of America to strangers) and MSLGROUP have joined forces to address this crucial issue–with a mobile app.

PRSA Chair and CEO Mickey G. Nall says the app, which is of course based on the organization’s Code of Ethics, will give folks in the industry “easy access to real-time guidance to know that what they’re doing is right.”

The app’s features include official statements of professional values, in-depth explanations of the various PRSA code provisions and professional standards advisories on issues like plagiarism, the ethical use of interns, the “greenwashing” phenomenon and the appropriate use of non-original content. It also includes updated links to related PRSA blog posts, an ethics quiz and an “ask us a question” feature that sends your ethical quandary straight to the organization’s resident expert.

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PR Event News from Around the World

The PRSA has announced the nominees for its leadership positions for 2012. Among the candidates are Mickey Nall, MD of Ogilvy PR in Atlanta for chair, Kathy Barbour, comms manager at the Mayo Clinic for treasurer, and Elizabeth Pecsi, director of executive communications at Unisys Corp. for director-at-large. Nominations can also be filed by September 16. Voting will take place on October 15 during the PRSA International Conference in Orlando, FL.

Also, in case you didn’t see the tweet, Zócalo Group and the Chicago Tribune, organizers of Social Media Week in Chicago, are looking for sponsors, speakers, and volunteers for the event, taking place September 19 through 23.

And The Baltic PR Weekend has been scheduled for September 22 and 23 in Saint Petersburg, Russia. The Russian Public Relations Association (RASO), SPN Ogilvy, and the International Public Relations Association (IPRA) are the organizers of that event.