First the good news: our business gets a lot of credit for employing more women than most (though we still lag in terms of female executives).
According to major organizations on both sides of the Atlantic, however, ethnic diversity remains a problem.
The Public Relations Consultancy Association—Europe’s largest industry trade group—just announced an audit to better measure the state of diversity in the business. The audit will apply to both agency and in-house teams, and its questions will concern “fair recruitment practices and diversity and equality policies.”
The PRCA launched a Diversity Network earlier this year after studies found that, while 14% of UK residents belong to a minority group, only 8% of PR/marketing/advertising industry employees can say the same—and a whopping 90% of PR professionals are white. The reason for this gap, according to another PRCA study, is that awareness of the industry among minority groups is low.
The United States faces a very similar challenge.