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Posts Tagged ‘Mike Hegedus’

Hegedus Returns to TV News

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Former CNBC correspondent Mike Hegedus is returning to broadcast news, as one of four hosts of “Monsters and Money” on the CBS O&O WBBM-TV in Chicago. The McKinley Reserve Media Group (MRMG) brought Hegedus on to head up the firm’s video practice last spring, and to produce “24 in the OC” for the local PBS affiliate in Orange County, CA where MRMG is based.

The hack-turned-flack turned hack again joins Chicago Sun-Times’ Terry Savage on the money half of WBBM’s 5-7 AM show, with two “monsters” covering local sports.

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Cataloging Hacks-Turned-Flack

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Journalists leaving their posts to take up careers in public relations is not a new thing, though it seems to be accelerating lately with the doom and gloom hitting the media business.

My co-editor Joe Ciarallo recently asked “Do Former Journalists Make Good PR Pros?” Most of the numerous comments offered a resounding yes, though most were in fact, former journalists. The writing, research, adherence to deadlines, dealing with a variety of people, are all important skills. Though, one agency head who requested anonymity said, “never ends well.” “Journalists would prefer to hang up on difficult clients. You can’t do that on this side of the fence.”

Moving from one side to another is both an interesting topic for PRNewser, and firmly fits mediabistro’s M.O. to help media people retrain, reinvent, and find the jobs they want.

Without further adieu, we’re adding a “hack turned flack” category to keep track of those who make the leap. I won’t go in to depth about the word “flack” though I don’t believe it’s pejorative, and hack-turned-flack is a lot catchier than journalist-turned-strategic comm consultant.

Here’s an alphabetical list of a few of the hacks-turned-flacks who have made the jump recently:

Dan Abrams, MSNBC anchor and general manager to found Abrams Research, then starting his own content play Mediaite with mediabistro’s Glynnis MacNicol & Steve Krakauer joining HuffoPo’s Rachel Sklar and the Daily Show’s Colby Hall on the masthead.

Chris Gaither from the Los Angeles Times, to Google corporate comm

Mike Hegedus, CNBC correspondent to McKinley Reserve

Keith O’Brien, PRWeek editor-in-chief to Attention

David Patton, WSJ.com to Waggener Edstrom’s Studio D division

Blake Robinson, founder of Crunchgear to MWW Group, on to Attention


Richard Wolff
, Newsweek to Public Strategies, Inc.

Photo credit: Me, wearing a fedora.

Agency-produced “24 in the OC” Hosted by Former CNBC Correspondent

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Newport Beach, CA McKinley Reserve Media Group (MRMG) begins production this week on a TV show for KOCE-TV, the PBS affiliate in the market.

“24 in the OC,” is produced and hosted by the firm’s Executive Producer Mike Hegedus. The first episode will air on KOCE’s OC Channel at the end of September.

Hegedus had 30 years of broadcast experience when he left CNBC to head McKinley’s video practice earlier this year.

According to MRMG President John Thatcher, 24 in the OC will be similar to Hegedus’s “Mike on America” segments for CNBC, profiling interesting people with compelling business models. He confirmed that the show will not be featuring the firm’s clients.

Hegedus and his new show are a particularly interesting example of hack-turned-flack in that it’s content entirely created by him, for a mainstream news outlet. MRMG is producing the show with no financing from KOCE, though is looking for sponsors to defray the costs.

Here’s an example of a “Mike on America” segment, about the Pink Jeeps of Sedona: