“Good communication is just as stimulating as black coffee, and just as hard to sleep after.”—Anne Morrow Lindberg
MWW, one of the top five global independent public relations firms, announced today that it has been hired as public relations agency of record by De’Longhi, the leader in premium coffee, kitchen and home comfort products. As AOR, MWW’s award-winning consumer marketing practice will increase awareness of the brand through an integrated mix of media relations, influencer seeding and event management. MWW will also lead the U.S. launch of the company’s Kenwood food preparation line.
“We selected a PR agency that has the breadth of experience to help build our multi-branded company, crossing the espresso, kitchen and home care categories. MWW brings strong media relationships, industry knowledge and a proven track record of growing brands,” said Mike Prager, President and CEO, The De’Longhi Group. “They will be a valued strategic partner in guiding our multi-brand communication efforts as we further grow our brand portfolio.”