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Posts Tagged ‘Mike Soltys’

3 Tips for Breaking into Sports PR

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Sunday’s Super Bowl was the most-watched event in the history of live television. After all the hype and chatter settles down, one fact remains: behind every team, brand, player and celebrity involved in the day’s events was a group of highly skilled (and well-paid) public relations experts.

In case you missed it, we recently spoke to three industry veterans who recounted their own experience and offered tips on how to score a great internship and launch a career in the big-stakes world of sports PR.

Here are three of the most important lessons we learned in the process.

1. Create a great portfolio

We all know that great PRs should also be great writers, but it’s easy to forget just how important one’s writing skills can be.

Mike Soltys, SVP of communications at ESPN, says “Writing samples are a big differentiator. A very small percentage of applicants have good writing samples to present beyond history term papers.”

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How Mike Soltys Went From Intern to Top Exec at ESPN

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In the fourth week of Mediabistro’s Profit From Your Passion series, we talked to three industry veterans on what it takes to make in the world of sports PR. All of them agreed on one thing: scoring an internship is crucial.

PR pro Mike Soltys has an incredible story. He began his career in the early days of ESPN — as a lowly intern. And he’s been there ever since. Of course these days his title, vice president of communications, is a little more prestigious.

[Soltys] isn’t just a seasoned professional with more than 20 years in sports PR — he also happens to be the first intern hired by the biggest name in sports media. His 34-years-and-counting career started due to “a chance meeting” with ESPN co-founder Bill Rasmussen, who brought him on as an intern the summer before his senior year at the University of Connecticut. Tobias says that internships are “actually more important than they were 20 or 30 years ago” and that “getting one now is often as challenging as getting full-time employment” was in the past.

To hear more about how to kick off a sports communications career, read: How to Score an Internship and Launch A Career in Sports PR.

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