Sunday’s Super Bowl was the most-watched event in the history of live television. After all the hype and chatter settles down, one fact remains: behind every team, brand, player and celebrity involved in the day’s events was a group of highly skilled (and well-paid) public relations experts.
In case you missed it, we recently spoke to three industry veterans who recounted their own experience and offered tips on how to score a great internship and launch a career in the big-stakes world of sports PR.
Here are three of the most important lessons we learned in the process.
1. Create a great portfolio
We all know that great PRs should also be great writers, but it’s easy to forget just how important one’s writing skills can be.
Mike Soltys, SVP of communications at ESPN, says “Writing samples are a big differentiator. A very small percentage of applicants have good writing samples to present beyond history term papers.”