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Posts Tagged ‘Miles Young’

Ogilvy & Mather Launches New York-Based China Practice

Ogilvy & Mather has launched a China practice, which will be based in New York and have close ties to leaders of Ogilvy PR.

The China practice will be led by Lyndon Cao, former GM of China’s English-language publication China Daily. Cao will report to O&M global CEO Miles Young and will work with Scott Kronick, president of Ogilvy PR  Worldwide in North Asia and Jamie Moeller, MD of the global public affairs practice, based in D.C. The practice will offer IR, corporate, branding, and other marcomms services that are meant to help Chinese companies coming to the U.S. market and vice versa.

Cao previously worked with Ogilvy’s public affairs and branding states practice in Beijing. Click here for a video about the practice featuring Young and Cao.

[via Seeking Alpha]

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Ogilvy & Mather: It’s Important for Marketers To Engage With Muslim Consumers

Ogilvy Noor (“Noor” means “light” in Arabic) has just published a study titled “Brands, Islam and the New Muslim Consumer” that found that Lipton, Nestle, and Kraft are among the brands with most appeal to Muslims.

The study defines the “‘new’ Muslim consumer” as educated, savvy, younger Muslims “who are quantifiably different in their world views, attitudes and expectations from the generations before them.” Forty-five percent of this group believe that “‘religion should be adapted to suit individual lifestyles.” Twenty-seven percent also said “protecting Islamic values from Western lifestyle and media influence” is important.

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Ogilvy Expands Sustainability Practice, Launches “OgilvyEarth”

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Ogilvy & Mather is expanding the agency’s global sustainability practice, and as a result has unified related offerings into a new entity: OgilvyEarth. The WPP Group owned agency calls the new practice, “the first global, cross discipline practice created to help businesses deal with the communications of sustainability as they move beyond “green marketing.”

One of OgilvyEarth’s initiatives is with the U.N. “to develop a campaign that builds awareness about the landmark United Nations Climate Change Conference in Copenhagen in December 2009, where 192 nations will negotiate a successor treaty to the Kyoto Protocols for limiting greenhouse gas emissions,” according to a company statement.

Jon Wentzel, Executive Vice President of OgilvyEarth, tells PRNewser, “Ogilvy is launching its global sustainability practice with several clients already place. This is really about bringing together the expertise and experience from all geographies and disciplines – PR, advertising, government affairs – together. Our work for current clients such as DuPont, Qantas and others will benefit from the change in our approach to providing best-in-class leadership.”

Ogilvy CEO Miles Young, “would not disclose revenue or profit targets for the new practice” according to the Financial Times, but did say that he “expected it to contribute to growth.”