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Posts Tagged ‘military’

GOOD NEWS: The ‘Gays in the Military’ Debate Just Ended

navyseals

There are few people on Earth that people from all walks of life would collectively consider a “total badass.”

Much like a question on Family Feud, the top answer would be debated across popular football players and MMA fighters. Others, may wax nostalgic like Mike Tyson or Bruce Lee. Some may go the way of pop culture and argue for someone in “Game of Thrones” because they don’t get out much. And then, the real answers show up around numbers 5 through 7.

One of them will unquestionably be “a U.S. Marine,” “Special Forces,” “Green Berets,” or my personal fave, a U.S. Navy SEAL. No debate. No reservation. Just a simple “yup” does the trick, thank you kindly.

So, what if I told you there is a SEAL…who is openly gay? Did you just bump into a glass wall throwing papers up in the air because yeah, that happened.

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An Open Letter to Veterans Day

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(Photo Credit: AP)

Dear Veterans Day,

I realize that writing a letter to a holiday may be a strange thing for you (and everyone out there reading), but I need to talk to you. This is your day, a day that really is one of the best CSR campaigns ever. Sorry for the PR jargon, but I want you to know that we understand what’s going on.

This day wouldn’t be possible if it weren’t for the heroic sacrifice and service for America’s defenders in the U.S. Army, Navy, Air Force, Marines, Coast Guard, and Reserves. So, we want to thank them all and give them (and you, Veterans Day) the respect they richly deserve.

Still, I’m writing you on behalf of PR practitioners everywhere.

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U.S. Army Finally Catches Up with the 21st Century on the Word ‘Negro’

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(Source: REUTERS/U.S. Army/Sgt. Seandale Jackson)

The U.S. Armed Forces employs some of the bravest men and women in the world. Don’t believe us? You take your gun to a country whose name no one can pronounce.

While most of America applauds those heroes daily, the PRNewserverse needs to call one branch out for not being too terribly with it on the domestic perception front — the U.S. Army.

Late last week, a published Army regulation held that superiors could use the word “Negro” to refer to “black or African-American” personnel.

And then the 1960s (or even the 1860s) called wanting its non-complementary sociological term back.

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Former NSA Chief Compares ISIS Air Strikes to ‘Friends with Benefits’

nsa_logoOne of the fundamental tactics for any flack is writing talking points ahead of interviews. This isn’t purely “spin”, by the way — but clients do sometimes get skittish during on-the-air talks. The prep sheet, then, is like a security blanket minus Elmo.

Because of that perfunctory aspect of PR, it’s always easy to tell which clients don’t have proper talking points. When it happens, you sometimes hurt for the spokesperson (a little).

At other times, though, you laugh so hard that you pee (again, a little).

The latter happened when former NSA and CIA major domo Gen. Michael Hayden went viral for all the wrong reasons while discussing ISIS and air strikes.

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Major League Baseball: Memorial Day Dollars or Sense?

Camo Hats

FULL DISCLOSURE: I love baseball. I mean, the way a Kardashian doles it out for the spotlight, I’d do the same for some first-base line seats at a Texas Rangers game. I even write about it … for fun. I know, right?

However, certain things trump my love for the great game. Such as, love of this great country. No, this isn’t pandering of applause. Rather, this leads to an important question that has to do with PR. If you watch baseball today, check out the uniforms — camouflage. Is this fishing for good PR to love on military pride or fishing for a few dollars in the gift shop?

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U.S. Army Col. Lynette Arnhart: ‘Use Average-Looking Women’ for PR

say whatBe … all that you can be. In the Ar-r-r-my.”

When it comes to public relations, that famous slogan only applies to women who are a whole lot of ugly—at least according to U.S. Army Colonel Lynette Arnhart and her embarrassing internal email, which leaked all over Politico yesterday.

Col. Arnhart thinks pretty women with fresh makeup on deployment aren’t portraying a proper image for a national communications strategy. This internal email was sent to two people, one of which determined the email would be best served if sent to everyone in his network. That guy is Col. Christian Kubik, chief of public affairs for the Army’s Training and Doctrine Command.

The forwarded email (below, and verbatim for those scoring at home) was preceded by a personal note of his own: “A valuable reminder from the experts who are studying gender integration — when [public affairs officers] choose photos that glamorize women (such as in the attached article), we undermine our own efforts. Please use ‘real’ photos that are typical, not exceptional.”

The email that incited this response after the jump

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Veterans Day: The Best CSR Campaign Ever

VA posterIt’s June 28, 1919. Our commander of the U.S. Allied Forces is inside a lovely palace called Versailles in France. A 440-article, 15-part treaty named after that palace was signed that day to end “The Great War,” more commonly known as World War I.

(Never mind those hundreds of articles jacked-up trade for Germany so badly, it kinda led to the rise of Nazis and another world war, but that’s another story.)

Although the Treaty of Versailles “officially” ended World War I, seven months earlier — the 11th month, the 11th day on the 11th hour (no kidding) — an armistice was reached. The temporary halt of hostility was considered “Armistice Day.”

The following November, President Woodrow Wilson made a national address with these words:

“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…”

And that, dear Americans, is how this day came to be. That was then, and this is now. Are you reflecting? Filled with solemn pride? Or just pissed the banks are closed?

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