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Posts Tagged ‘military’

Major League Baseball: Memorial Day Dollars or Sense?

Camo Hats

FULL DISCLOSURE: I love baseball. I mean, the way a Kardashian doles it out for the spotlight, I’d do the same for some first-base line seats at a Texas Rangers game. I even write about it … for fun. I know, right?

However, certain things trump my love for the great game. Such as, love of this great country. No, this isn’t pandering of applause. Rather, this leads to an important question that has to do with PR. If you watch baseball today, check out the uniforms — camouflage. Is this fishing for good PR to love on military pride or fishing for a few dollars in the gift shop?

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U.S. Army Col. Lynette Arnhart: ‘Use Average-Looking Women’ for PR

say whatBe … all that you can be. In the Ar-r-r-my.”

When it comes to public relations, that famous slogan only applies to women who are a whole lot of ugly—at least according to U.S. Army Colonel Lynette Arnhart and her embarrassing internal email, which leaked all over Politico yesterday.

Col. Arnhart thinks pretty women with fresh makeup on deployment aren’t portraying a proper image for a national communications strategy. This internal email was sent to two people, one of which determined the email would be best served if sent to everyone in his network. That guy is Col. Christian Kubik, chief of public affairs for the Army’s Training and Doctrine Command.

The forwarded email (below, and verbatim for those scoring at home) was preceded by a personal note of his own: “A valuable reminder from the experts who are studying gender integration — when [public affairs officers] choose photos that glamorize women (such as in the attached article), we undermine our own efforts. Please use ‘real’ photos that are typical, not exceptional.”

The email that incited this response after the jump

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Veterans Day: The Best CSR Campaign Ever

VA posterIt’s June 28, 1919. Our commander of the U.S. Allied Forces is inside a lovely palace called Versailles in France. A 440-article, 15-part treaty named after that palace was signed that day to end “The Great War,” more commonly known as World War I.

(Never mind those hundreds of articles jacked-up trade for Germany so badly, it kinda led to the rise of Nazis and another world war, but that’s another story.)

Although the Treaty of Versailles “officially” ended World War I, seven months earlier — the 11th month, the 11th day on the 11th hour (no kidding) — an armistice was reached. The temporary halt of hostility was considered “Armistice Day.”

The following November, President Woodrow Wilson made a national address with these words:

“To us in America, the reflections of Armistice Day will be filled with solemn pride in the heroism of those who died in the country’s service and with gratitude for the victory, both because of the thing from which it has freed us and because of the opportunity it has given America to show her sympathy with peace and justice in the councils of the nations…”

And that, dear Americans, is how this day came to be. That was then, and this is now. Are you reflecting? Filled with solemn pride? Or just pissed the banks are closed?

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