At TV Week in New York City, MediabistroTV talked to the heads of a couple new TV networks aimed at millennials. Though the thought of starting a new TV network for the generation that famously eschews traditional media seems a little ill-advised, it’s not like brands have this whole millennial thing down either. So what can PR pros learn from these media upstarts about their target demo? “A number of big brands are coming to the millennial game late,” said Evan Shapiro, president of Pivot. “There’s a misperception that [millennials] don’t care about anything but themselves. That’s absolutely incorrect.”
Posts Tagged ‘Millennial’
We think you’ll agree: research on the influence of Facebook brand pages is confusing (to say the least).
Following reports of “Facebook fatigue” and a news that members of the all-important Millennial demographic spend more time on Tumblr comes a study proclaiming that the same 18-29 set doesn’t find Facebook brand pages “credible” and tends to avoid or ignore even the ones they “like.”
What to make of it all? Well, this week also brings us a Louddoor study revealing the twenty brands with the “most loyal” Facebook fans. We thought we’d check out the top twenty pages and highlight posts demonstrating why their fans are so much more engaged. Here goes:
These pages may not have the most fans, but they do have the most engaged fans–because they’ve all catered to their audiences very successfully. What do we think?