This is a strange time for the car industry.
As the public emerges from a crippling recession and attempts to shake off what has been a tough decade for most Americans, even those with jobs have tired of commuting to and from work in the same cars they drove 10 years ago. Just take a look at our highways–they’re filled with vehicles just as weary and worn out as the American public.
Thankfully, that may be changing–Mercedes-Benz is banking on the fact that the public believes the worst to be behind us. The upscale auto brand plans to connect with a new generation of customers by advertising its more affordable CLA to 30 -and 40-somethings during Super Bowl XLVII.
Only brands with something to prove even entertain the thought of advertising during the Super Bowl–and most of the 100-million plus Americans watching the game will even be in the market for a new high-end car–but Mercedes-Benz clearly believes its gamble will pay off.