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Posts Tagged ‘Missoni’

Madison Avenue Retailers Turn Over Their Shop Windows for Fashion Heritage Week

pucci windowIf you’re bored on a Sunday afternoon and it’s nice outside, one option is taking a scenic walk through the city. You can choose Central Park for a bit of nature. Maybe dip in and out of museums as you make your way up Museum Mile. Or your can go window shopping on Madison Avenue. If that last option is what you prefer, now’s the time.

The Madison Avenue Business Development District has partnered with 16 retailers for Madison Avenue Fashion Heritage Week. Shops including Dolce & Gabbana, Calvin Klein and Missoni have agreed to make special exhibitions, many of them in store windows, to showcase the history of these brands.

The windows on Madison Avenue are usually pretty dazzling, especially for those who enjoy a good fashion show but don’t have the thousands of dollars to drop on the clothing. For us, the best part of the exhibit might be the mobile website, which provides a further explanation of some of the retailers’ histories, care of Dr. Valerie Steele, the director and chief curator of The Museum at the Fashion Institute of Technology.

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Missoni, Oprah Go to Target

Angela Missoni

Target scored BIG this week on a few fronts.

First, they had the mad rush for its special Missoni line of products (launched on Tuesday), which shut down the website and caused a run on stores around the country. The site is back up, but most of the items are out of stock. But fear not, because a lot of the stuff is on eBay at inflated prices.

So just when the Missoni/Target partnership was already paying dividends, celebrities took to Twitter to comment about the items they like and whether they think it’s OK to sell the low-cost items at the aforementioned inflated prices on eBay.

“So all of @target is totally sold out of Missoni and the only way to get it is from extorting eBay trolls??” tweeted The Office’s Mindy Kaling.

And then, for the company’s manager’s meeting in Minneapolis, Oprah, Beyoncé (who’s selling an album exclusively at the retailer), and Taylor Swift were among the guests.

These partnerships are really working out for them.