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Posts Tagged ‘misspelling’

5 Things to Know About Choosing the Right Keywords

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The phrase is content strategy. And, whether you feel confident about it or not, my fellow flacks, this is slowly becoming your bag in PR. SEO is an ever-evolving thing. It’s like watching a child actor grow up — you know the brick wall is coming, it’s just when he or she will run smooth into the damn thing.

We are running into SEO and many flacks aren’t prepared because of all the many nuances behind keywords. What are they really? How do you use them? When is the best time to write them?

To wit, here’s our latest 5 Things listicle: What to know about choosing the right keywords. *High Five!*  Read more

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Oh Lesus Christ! Vatican Misses Editing on 6,000 Papal Medals.

Vatican_BoltThose of us whom actually adore the AP Stylebook are a nuisance to other flacks in the PR industry. My red pen is legendary with my co-workers. I’m not condescending or anything, but I really enjoy editing. From language to syntax, tonality to voice, these are good times.

And yes, I don’t have many friends, but I digress.

Understanding editing can actually be a gift for some people, you would think if one edited for say…God…you would really pay attention. At least I would for fear of finding a surge of instant energy in my behind.

Evidently, that’s not a large concern in Rome. The Vatican, to be more specific. I suppose when your boss is the Bishop of Rome (AKA Il Papa, The Pontiff, The Big Guy in the Sweet Ride, Pope Francis I), being killed for a minor edit wouldn’t become a bother because you don’t have far to go when you die.

So, enjoy this story from UPI. It discusses The Vatican having to recall 6,000 special medals meant to commemorate the inauguration of Pope Francis after a typo was discovered on the coin, misspelling Jesvs as “Lesvs.”

I don’t mean the “V”, which is Latin and they do things differently out of town. No, I mean jacking up the name of the Son of God. To wit, this story goes international and the Catholic News Service gets Interweb savvy and tweets it (thank you!)

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