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Posts Tagged ‘Mitch Markson’

Ogilvy PR Hires Edelman’s Markson as President, Global Consumer Marketing Practice

Ogilvy PR has hired Mitch Markson, Edelman’s current global chief creative officer, as president of its global consumer practice, effective June 4. Markson will lead the efforts to work collaboratively with other areas of the company, including Ogilvy & Mather, in an effort to bring clients work that takes various marketing disciplines into account.

Markson will also serve as the chief creative officer for Ogilvy’s new Purpose Branding initiative, which will pull together the firm’s specialty groups such as OgilvyEarth (focused on sustainability and environmental initiatives) and Ogilvy Impact (focused on internal comms) into campaigns that connect with consumers and adhere to both social responsibility and business goals.

In a statement, Ogilvy PR’s CEO Christopher Graves said Markson will be bringing “a whole new context” to the firm that taps the entirety of Ogilvy’s resources.

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Survey: Eight in 10 Consumers in Emerging Markets Expect Brands To Support Causes

Findings from the fourth annual 2010 Edelman goodpurpose global Study show that about eight in 10 consumers in emerging markets expect brands to do something in support of good causes.  In Brazil, 87 percent share that belief; in Mexico, 85 percent; and in China and India, 79 percent think brands should be socially responsible. Sixty-three percent of Americans share that expectation.

“In emerging markets, the dramatic rise of ‘the citizen consumer’ has happened so quickly because battles over societal issues like natural resources and human rights have taken place right in their backyards,” said Carol Cone, MD of brand and corporate citizenship at Edelman.

Americans also have strong beliefs about the role that brands should play in the support of good causes.

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Survey: Majority Willing to Pay More For Socially Conscious Brands

Edelman released their third annual goodpurpose study findings today. The study involved more than 6000 people in 10 countries and revealed consumers’ “rising expectations of brands and companies in the social purpose space.” The highlights:

61% of people have purchased a brand that supports a good cause even if it wasn’t the cheapest brand (56% for U.S.)

83% are willing to change consumption habits if it can help make the world a better place to live (85% for U.S.)

63% are looking to brands and companies to make it easier for them to make a difference (65% for U.S.)

Two out of three people would prefer a hybrid car (67%) to a luxury car (33%)

70% would prefer an eco-friendly house to merely a big house (30%)

Mitch Markson, Chief Creative Officer and President of Brand Consulting at Edelman founded the survey. When asked about its implications, he told PRNewser, “I see it as a real cultural shift, probably somewhat based on everyone being fed up with both the economy and a little bit of the rage people have with big bonuses which certain sectors are being given.”

“People are readjusting what happiness and success really means,” he said. “It may sound ‘Kumbaya,’ but based on three years of this data, there really is a consistency that says something is happening out there.”