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Posts Tagged ‘M&M’s’

STUDY: Doritos, M&M’s and More Score Perception Bumps with Super Bowl Previews

You may have heard that there’s a sporting event coming up this Sunday and that every brand in the world wants to make the most of it.

Everyone in the PR/marketing/advertising world wondered whether this year’s decision to allow the public to watch full ads before the game would help the brands that participated, and a new survey from our friends at YouGov confirms that it did, indeed.

Doritos is the top “improver” in all three of the study’s categories: word-of-mouth, online buzz and, most importantly, purchase consideration. While YouGov notes that Doritos included kids and animals in three of its whopping five ”Crash the Super Bowl” ads, researchers credit this brilliant spot for the bounce:

OK, that was pretty good. More winners after the jump:

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The M&M Project: Is Google Coming After Us Next?

Most of the public has that one sage family member who knows that leading a happy life means never getting too high on the highs and never getting too low on the lows. Maintaining a balanced and respectful approach to life and its capricious power over our existences is healthy.

Google has been high for quite some time now. Actually, today Google wields more influence over the human race than any other shared human experience since we all believed the sun and the moon had feelings and were watching us. It turns out the sun and the moon were never watching us. But Google is, as we all learned from its collaboration with the NSA. That’s when the public raised its discerning eyebrow. Read more

M&M’s Teases Fans, Won’t Air Commercial Before Super Bowl

Someone call Page Six: There will be a new M&M’s commercial during Super Bowl XLVII that will serve as the society debut of the brand’s new tagline, “Better with M”. Hmm…intriguing. So, what else do we know about the commercial?

Nothing, really–and that’s the beauty behind the “anticipation bubble” concept referenced by marketer Roy Benin in this Ad Age article. The big tease is a marketing strategy that your stoic nun-schooled grandmother would appreciate.

See, the public is addicted to instant gratification. We want breaking information yesterday, and we devour everything from politics to porn like a downstream alligator on an upstream antelope. Everything in our lives is there for the taking, and when can’t get what we want it, we want it even more.

(We don’t really like to pay for things either.)

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