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Posts Tagged ‘Mohegan Sun’

Roll Call: Phone Hacking Scandal Hits Met PR Chief

Dick Fedorcio, the head of public affairs and internal comms for the Metropolitan Police Service, has been put on leave during an investigation of possible misconduct tied to the News of the World phone hacking scandal. The Independent Police Complaints Commission is looking into the relationship between Fedorcio and Neil Wallis, former NotW assistant editor Neil Wallis. [via The Guardian]

RF Binder has partnered with corporate responsibility expert and founder of Lilium Consulting, Susan Ellis. She is just one of the additions to the firm’s services in the corporate responsibility and environmental initiatives areas. RF Binder offers partnership development, brand alignment, and other services in this space.

Sabrina Guttman, who had joined Ruder Finn in May to lead the firm’s new tech and innovation practice, has left the firm. The firm’s VP of comms Katy Kelley told PRWeek that they will eventually look for a replacement global head.

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Mohegan Sun Helps You Plan Your Imaginary Vacation

 

Mohegan Sun, the Connecticut resort and casino, this week launched its latest marketing campaign, the first since 2004. Besides new advertising, the campaign features an interactive site that “customizes” your Mohegan Sun vacation based info you input.

So are you there to gamble or eat? Dance or relax? Based on that, you get a minute-long clip of what your stay would look like if it were directed by an advertising agency (People, Ideas & Culture worked on this campaign) and given a golden hue. I couldn’t download my personalized imaginary trip, but the screenshot above should conjure fantasies of hanging with the NKOTB/BSB super group while being serenaded by the cast of Glee at an MMA match (which may be what your clip would look like anyway). You can however share your clip on social networks and via email.