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Posts Tagged ‘Monica Halpert’

NBCU Breakfast: SJP, Andy Cohen, and Keeping It Real When Marketing to Moms

Bravo's Andy Cohen, Sarah Jessica Parker, NBC News' Andrea Mitchell (who moderated the panel discussion), and Lauren Zalaznick, chairman, Entertainment & Digital Networks and Integrated Media at NBCUniversal Photo by: Jason DeCrow/NBCUniversal

Moms, moms, moms. That seems to be the hot topic at Advertising Week. This morning, ladies (and a few gentlemen) gathered near Herald Square at the semi-annual Women at NBCU “Power of the Purse” breakfast for a panel discussion on marketing to moms. But first @BravoAndy and Sarah Jessica Parker did a Q&A! It was like an episode of Watch What Happens Live, but live.

During a quick word association, SJP said shoes are a “necessity” and Michelle Bachmann is “foreign.” Then she said her shoes were Roger Vivier. Then she did a cute impersonation of her two-year-old daughter Tabitha and talked about Matthew Broderick. And finally, she said SATC’s Carrie Bradshaw reminded her of female characters in turn-of-the-century books. “Those women who looked a certain way, but inside there was a whole different complication.” Yay!

But back to the topic at hand — marketing to women. The on-stage conversations often turned to some new stats from a Women at NBCU survey: 49 percent of the mothers surveyed said they aspire to be “traditional”; only 12 percent said they feel they’re accurately portrayed in advertising; and the “breakdown of the traditional family” was the second most serious problem identified, after drug use. (Women at NBCU surveyed 3,224 moms and 403 dads this summer and conducted focus groups and at-home visits.)

SJP said that she considered herself traditional despite her job. “There’s no archetype we can market to,” she said. “You can’t be all things to all people. You have to speak to a truth.”

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Mediabistro Course

Presentations: From Planning to Design

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Roll Call: WE, MWW, IndoPacific Edelman, and More

Tac Anderson has been named Waggener Edstrom’s head of digital strategies for the EMEA region. He was previously the firm’s VP of digital consulting. He’ll be moving from Seattle to the U.K. to fill the role.

Kathy Fieweger has been named EVP and GM of MWW Group’s Chicago office. The appointment also comes with the additional position: head of the national enterprise risk and labor relations practice. She has previously served as EVP of corporate reputation at MWW, SVP at Edelman, VP at FTI, and a director at United Airlines.

Stephen Lock has been appointed to the newly-created position of senior technical adviser at IndoPacific Edelman, working with chairman Chadd McLisky on ways to capitalize on the growing Indonesia economy. Lock has also been appointed to Southeast Asia public affairs practice head, another new position that reports to Bob Grove, MD of Edelman Southeast Asia.

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