In keeping with the recent spate of broadcast network rebrands, TV One, the cable network targeting African Americans, is getting a refresh with a new tagline — “Where black life unfolds” — and a renewed commitment to storytelling.

“TV One enjoys high brand awareness among our target audience, and we want to make sure our viewers understand exactly what the network is all about: great storytelling through a variety of genres that reflect and celebrate the rich diversity of black life in America,” the network’s EVP and CMO¬†Kenetta Bailey told THR.

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