London’s Guild of Public Relations Practitioners has hired Moonlight Media for media outreach and services. Moonlight’s leadership are members of the Guild and the firm has worked on the organization’s social media outreach for about a year.
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Research conducted by Moonlight Media, a U.K.-based PR and marketing firm for the financial technology and banking areas, found that 73 percent of PR students polled would go abroad to advance their careers. Forty-seven percent said they would go to the U.S. and 29 percent said the U.K.
The firm, with help from Survey Monkey, polled 294 PR students at universities including those across Europe, in the U.S., Australia, and across parts of Central and South America, Asia, and Africa.
The top two reasons given for choosing to go abroad was the image of the host country and the opportunity to learn professional skills, each with 35 percent of the response.