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Posts Tagged ‘Mötley Crüe’

Adventures in Marketing: Headphones by Snooki

Say you’re promoting a “premium” product with minimal production costs and you want to heighten its appeal to a certain target audience. What do you do? First you label it “premium” or “exclusive”. Then you slap a barely-related celebrity’s name on it and jack up its price well beyond reason. Score!

The latest industry overcome by celebrity endorsement deals is audio equipment. Headphones appear to be the new sneakers–when the $300 Beats by Dre model debuted a couple of years ago, they were the earwear equivalent of Nike Air Jordans. The first question to ask someone wearing Beats by Dre was either “When’s your album coming out?” or “How can I get tickets to the release party?”

Once marketers realized how profitable this racket can be, everyone and his brother (and his brother’s nephew, who appeared on one episode of some reality show) jumped aboard the C-list headphone train. Are they better than iPod earbuds? Do they offer deeper bass and crisper high-end sounds for compressed, low-quality mp3s? Sure–but this is more than a little ridiculous.

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Tommy Lee and PETA: Spare Whales the Pain of Mötley Crüe

PETA, the often-controversial organization dedicated to the ethical treatment of animals (and to attending fashion shows armed with buckets of red paint) has its share of celebrity supporters. Everyone from Justin Bieber to Sir Paul McCartney has gotten in on the animal rights action.

The latest big-name animal fan to grab headlines is Tommy Lee, the Mötley Crüe drummer and tabloid fixture who recently sent a letter (PDF) on behalf of PETA to John T. Reilly, president of SeaWorld San Diego, requesting that the park stop using the band’s music in their “Shamu Rocks” show. Why? To spare the whales the extreme stress of listening to the blaring 80′s metal, of course (80′s parents: “We told you so!”).

It’s not that Shamu has anything against “Kickstart My Heart” — he’s more concerned with volume than the music itself. Read more