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Posts Tagged ‘Motorola’

Other Brands Are Bullying Apple Now. Should They Respond?

Apple has been the coolest kid on the block for so long that it’s a little weird to see competitors ganging up on the king of Silicon Hill—but bully they will.

Back in August, Microsoft pretty much based its entire Surface promo campaign on making fun of Apple. Here’s an ad telling Siri to talk to the hand:

And we remember Motorola‘s viral “Lazy phone” series bragging about how the new Moto X allows you to “[free] up your hands for more important things” like, say, driving your car or making your bed or cracking a beer. That one came complete with the tagline “ah, so that’s the way a phone should work.”

Bitchy!

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Tim Cook Is, Like, So Sorry for Apple Maps

The public doesn’t know Apple as a company prone to apology. We imagine its communications team would be far more comfortable issuing a statement to the effect of “the obvious superiority of our products speaks for itself, hahaha”. Hey, we understand—apologies acknowledge the imperfections that come with being human, and CEO’s aren’t generally too big on humility (with good reason).

And yet, CEO Tim Cook felt the need to release an official statement to customers today in order to control the spread of bad publicity stemming from the awfulness that is Apple Maps.

We can’t imagine Cook enjoyed writing this little letter, and we wonder what finally led him to draft it: Was it Motorola’s viciously effective #iLost ad? Was it this hilarious tumblr page? We’re not sure, but we do admire Cook’s ability to acknowledge that his company made a completely terrible product!

Readers should note Cook’s unreservedly apologetic tone in writing that Apple “fell short on this commitment”. Unlike the other big “damage control” missive released this morning, Cook’s note includes the word “sorry”. A real-life apology! We just might be impressed!

Cook promises to get to work on improving the map app, and we’re sure that a few programmers have had anxiety attacks this week–but what will the CEO’s next move be?

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The Ticker: Britain’s Olympic Glory; Paul Ryan; Brazil Prepares; Nook Tablet; Motorola Job Cuts

Google’s Customer Testimonial Generator

One of the biggest headlines in tech this week is Google’s decision to buy Motorola for $12.5 billion, which is heat up the battle for the fast-growing mobile device and data market with arch-rival Apple.

According to Business Insider, Google circulated this online form to generate customer testimonials from its hardware partners to voice their support of the Motorola purchase. The form asks hardware partners, some of which may be wary about how the Motorola deal will affect their partnership with Google, to use the online form or warning them that their license “will be terminated.”

It’s a bit uncommon to see these kinds of PR tools live on the Internet for all to see. And it seems like it’s the real thing. What’s your take on this strategy?

Verizon and Motorola’s Massive Marketing Push Helps Droid Sales

droid.jpg

Verizon and Motorola are doubling down in $100 million marketing push following the launch of The Droid, “the only smartphone currently on the market that uses Google Android’s 2.0 operating system,” reports CNET.

However, Verizon spokesperson Jeffrey Nelson told PRNewser today that the $100 million number is “not a number we have used.” Nelson did quote Verizon CMO John Stratton, who stated at The Droid launch that the campaign is, “the largest advertising and marketing push behind a single device that Verizon Wireless has ever made.”

Nelson declined to comment on what percentage of the campaign is geared towards PR or “earned media.” Verizon’s PR agency of record is Weber Shandwick and the account is run out of their Boston office.

The campaign appears to be helping sales. “Verizon’s big marketing push for the Droid is strengthening as we close in on the holidays, and following our round of checks, we believe about 700,000 to 800,000 Droids have been sold, making our hurdle of 1 [million] Motorola Droids achievable for 4Q09 [ending December 31],” said analyst Mark Sue of RBC Capital Markets in a research note.