Apple has been the coolest kid on the block for so long that it’s a little weird to see competitors ganging up on the king of Silicon Hill—but bully they will.
Back in August, Microsoft pretty much based its entire Surface promo campaign on making fun of Apple. Here’s an ad telling Siri to talk to the hand:
And we remember Motorola‘s viral “Lazy phone” series bragging about how the new Moto X allows you to “[free] up your hands for more important things” like, say, driving your car or making your bed or cracking a beer. That one came complete with the tagline “ah, so that’s the way a phone should work.”